Product Talk

DECEMBER 13, 2023

We often hear from people that building an opportunity solution tree is hard work. And perhaps one of the most challenging parts of building opportunity solution trees is defining the outcome that you put at the top. Do you have a Product in Practice you’d like to share? You can submit your story here.

Data Visualization 252

Data Visualization Analytic Tools Reporting Tools Technical Review 252

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

JULY 19, 2021

The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)?

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

DECEMBER 31, 2022

Are you curious about what the average churn rate for SaaS is? SaaS businesses are typically subscription-based, where they should provide continuous value to customers and ensure repeat purchases. Thus, one of the most important goals for SaaS companies is to reduce churn and retain as many existing customers as possible.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. From product analytics.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

APRIL 20, 2021

Tracking user journey analytics is a big part of every product manager or marketer’s job. But tracking user analytics data across the user journey , and leveraging it to drive growth, are two separate things. When it comes to software products, we must rely on user analytics. Source: fullstory.com.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

Userpilot

JUNE 26, 2023

Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available. What are product metrics?

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 96

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. So let’s go over some of the most important user engagement analytics so you can improve your retention. What is user engagement analytics?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JULY 27, 2021

Do you know how to use NPS data to drive growth for your SaaS? NPS score helps you identify valuable insights into: Features that users find valuable, so you can improve your product adoption. How your product is serving your users’ needs. is a survey based on a 0-10 scale to measure customer loyalty with a product or service.

Feedback Software 98

Feedback Software Analytic Tools Product Research Onboarding KPIs 98

Userpilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Formula – Customer acquisition costs.

Onboarding KPIs 97

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 97

Userpilot

JULY 15, 2022

The dark funnel refers to all the hidden touchpoints a user goes through in their customer journey. The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. What is the dark funnel in SaaS?

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

MARCH 14, 2023

In SaaS, user segmentation is more granular than customer segmentation : customers are accounts and users are individuals within an account. By segmenting users, product managers can deliver tailored onboarding experiences via personalized in-app content and relevant feature highlights. feature usage , in-app events, etc.).

Analytic Tools 98

Analytic Tools User Testing Customer Feedback Feedback Software 98

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. The best walkthrough software on the market is Userpilot.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

AUGUST 10, 2022

What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. Collecting customer insights helps you deliver best-in-class solutions and improve customer experience. In-app modals.

Data Visualization 98

Data Visualization Customer Feedback User Testing Customer Experience 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. Top brands orchestrate journeys seamlessly thanks to technology.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

SEPTEMBER 28, 2022

Are you tracking product management metrics to evaluate your product and monitor its progress? SaaS products are becoming increasingly data-driven which makes it critical to evaluate product growth using the right metrics. Here are the 3 best tools to improve product management metrics.

Onboarding KPIs 96

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 96

Userpilot

FEBRUARY 13, 2024

But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses? That said, let’s explore what contextual email marketing means, bring some methods to automate your email campaigns, and see real-world email marketing examples from successful SaaS businesses.

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. You’ll also learn the best ways and tools to perform behavioral segmentation. Keep reading to uncover product growth insights !

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

NOVEMBER 23, 2023

To be actionable, a product strategy should focus on specific user behaviors that create customer value. It should also give you tools to measure progress. Instead of using data and evidence, many teams rely solely on solutions and untested assumptions. The product momentum gap by Dave Martin. Product vision.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. Now that you know how important customer engagement is to a SaaS product’s success, how do you measure it? Tracking feature usage gives you insight into users’ interactions with the different parts of your product. LTV to CAC ratio.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 98

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

Customer Satisfaction 98

Customer Satisfaction User Testing Data Visualization Customer Experience 98

Userpilot

SEPTEMBER 16, 2021

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. How are SaaS products measured?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback 98

Userpilot

SEPTEMBER 8, 2021

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Software Review 98

Userpilot

APRIL 27, 2022

So, let’s find out what product launch metrics you can use to ensure successful product marketing and launch. Product launch is a coordinated and collaborative effort to introduce a new solution in the market. There are three product launch phases: pre-launch phase, launch phase, and post-launch phase.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

JULY 8, 2022

In this article, we’ll be discussing what product experience insights are, why they are critical to improving your product engagement levels, and how you can get these insights from within the app. Product experience (PX) is the customer’s overall experience and interaction with the product.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience Feedback Software 98

Userpilot

JULY 22, 2021

Appcues Product Tours is one of the most popular tools for building new user onboarding for SaaS. But is it the best tool? In this post, we will explore the pros and cons of building product tours in Appcues, how to do it, and look at the top 3 alternatives for your SaaS. 10 custom events, and feature tags.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

FEBRUARY 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly. What you will find in this article: SaaS user journey stages overview( just to make sure we’re on the same page). SaaS user journey stages overview. Activation.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Userpilot

FEBRUARY 3, 2021

Then, when you finally put together your user journey map and want to optimize your touchpoints and eliminate bad experiences, you can face two barriers: The Analytics Black Hole – Can’t see the forest before the trees. The Bottleneck -Your software developer who is too busy to take on every experiment you want to run.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Research Software 98

Userpilot

SEPTEMBER 11, 2023

Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption. Choosing the right tool to work with can make your life easier. Userpilot, for example, helps you to onboard users , segment them , and collect relevant user data through surveys and in-app analytics.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

MARCH 18, 2022

Measuring product success during the early stages of your SaaS business can help you spend wisely and reduce wasted energy. Today, let’s find out how you can leverage product success metrics to add more value for your users and drive retention. How to define a successful product in SaaS? Net Promoter Score.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 52

Userpilot

OCTOBER 19, 2021

Although best known for its analytics , Pendo features two other toolsets that are of value to product marketing teams. There's a product tour system that guides users towards feature adoption. We will also suggest an alternative and more cost-effective solution: surprise, surprise – Userpilot.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 98

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. Top brands orchestrate journeys seamlessly thanks to technology.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

JUNE 28, 2022

Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. To improve customer experience, segment your customers using welcome screens , track in-app user behavior , collect customer feedback , build in-app learning centers , and use microsurveys. Customer Health Score.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

Userpilot

APRIL 10, 2021

There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. The larger your SaaS empire becomes, the more likely this is to be the case. Why is Customer Segmentation important for SaaS? Source: me.me.

Analytic Tools 98

Analytic Tools Customer Experience Research Software User Testing 98