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Why it’s never too early to add product analytics to your app

Mixpanel

When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with little time and resources to get it all done. implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. Here’s why. You’re not too small.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. An event is something that happens in an app. When a user uses an app, they do stuff. Let’s unpack that, shall we?

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

You can follow and message Li on Twitter if you have thoughts about the piece. As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. Podcasts can be accessed from computers, mobile apps, or other media players. Thanks, Andrew.