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Ask Teresa: How Do You Select Customers for Customer Interviews?

Product Talk

Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. Question: When you talk to customers on a weekly basis, who should you be talking to? You want to talk to power users.

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My 2021 Book Recommendations

The Product Coalition

This year I developed a new reading approach, in which I read several books in parallel, usually from different topics. Yes, there are four quotes instead of just one :) This book is my number one for this year, and I will defiantly read it a few more times as it changed the way I think about strategy. do yourself a favor and read it.

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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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What is Customer Friction in SaaS: How to Measure & Reduce

Userpilot

Using a product with a lot of customer friction is like wearing uncomfortable shoes. In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product.

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6 Customer Communication Pain Points in SaaS + How to Resolve Them

Userpilot

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. This article aims to help you avoid that. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Next, create user personas. Next, create user personas. Follow our 6-step guide.