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Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. You might also like: Free eBook: Top-Down Customer Discovery – Uncovering THE BIG WHY!

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Transitioning From IC to Management: Tips and Tricks for Engineering Managers

PMLesson's Ace the PM Interview

This is especially true for new EMs, who often previously worked as software engineers or developers before being promoted. But that is why we wrote this article! Here are some of the common pitfalls that new engineering managers face, along with the best ways to overcome them and thrive in your new management position.

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The Top 8 Tech Companies to Intern at in 2022

PMLesson's Ace the PM Interview

However, it's very challenging to get a full-time position at many of these companies. The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. To learn more, be sure to read our article about getting an internship at Google here.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

What: 1,500 tech product managers and product developers gather online at one of the world’s largest product management & development conferences. It is for all the PMs and PMMs out there that want to position their product as their primary growth engine to drive customer acquisition, retention, and monetization.

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SaaS Customer Support Best Practices and Examples

Userpilot

This article examines how to create an exceptional customer support strategy. It can also serve as a source of invaluable feedback for product development. Customer loyalty : Good support fosters positive customer relationships, which encourages customers to stick around and pay for your product.

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15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

Userpilot

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Webinars are virtual seminars that pack the power of video tutorials while providing a forum for users to ask questions and provide real-time feedback.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

This is led by our in-house Education department (a team of 7, many of who are former teachers), who have developed our Adjust coursework. Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption. If you enjoyed this article, sign up for our newsletter !