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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

It can be a tough nut to crack sometimes, but we’ve made it easier in this article. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

These are the main questions that the article explores. TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. PLG depends on the self-service model.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment. TL;DR Customer feedback is any information gathered about the customer experience with your product or service. What would that be? Social listening.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Embed videos. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. To do either, the prospective customer needs to enter their email address, name, and company. Content marketing path Ahrefs is an SEO suite known for its value-packed blog posts.

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How Product Managers Should Define and Use The Product Persona

Userpilot

These are just a few of the questions we explore in the article. Customer and market research that goes into building product personas also drives feature development. Teams also like to choose a name for their product personas and even add photos. Has found product-market fit. What is a product persona?

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. The idea is to share resources free in exchange for lead data (mostly name, email, and basic company info). Traffic analytics on Hubspot.

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What Does a Product Manager Do? 7 Key Responsibilities

Userpilot

This is the key question we explore in this article! Collaboration with the marketing team during the whole product life cycle is essential to develop and launch products that satisfy genuine market needs. Product managers aren’t directly involved in product coding, project management, or marketing.