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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

A detailed growth strategy for retaining customers may involve various tactics, including self-serve onboarding and support, referral programs, and informed feature development. To take full advantage of growth opportunities, use product analytics to inform product decisions. PLG depends on the self-service model.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Perform product analytics to analyze feature usage and identify patterns, use heatmaps to gather user behavior insights, and track session recordings to find friction points. What would that be?

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. The idea is to share resources free in exchange for lead data (mostly name, email, and basic company info). Traffic analytics on Hubspot. Personalize your campaigns.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Embed videos. Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. To do either, the prospective customer needs to enter their email address, name, and company. Content marketing path Ahrefs is an SEO suite known for its value-packed blog posts.

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How Product Managers Should Define and Use The Product Persona

Userpilot

Customer and market research that goes into building product personas also drives feature development. Teams also like to choose a name for their product personas and even add photos. With the right tools, you can easily embed them in the sign-up flow so that you start learning about your users from the get-go.

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8 of the Best Customer Feedback Tools for your SaaS

Userpilot

Microsurveys are, as the name suggests, short surveys. Long-form surveys are typically used to conduct in-depth market research or detailed product feedback. Finally, a handy dashboard shows you all the responses you collect. Survicate also offers detailed analytics so you can better understand your data.