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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

A detailed growth strategy for retaining customers may involve various tactics, including self-serve onboarding and support, referral programs, and informed feature development. To take full advantage of growth opportunities, use product analytics to inform product decisions. PLG depends on the self-service model.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

Another method to influence WTP is by offering integrations to other products because it enables users to easily embed it in their workflows. Willingness To Pay (WTP) is a concept from pricing research studies describing the maximum price the customer is ready to pay for the product. What techniques can you use for market research?

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Take advantage of different marketing data types and sources to better understand your customer. For instance, your marketing data sources may include: Market research for identifying common user pain points. Sales analytics to identify better-qualified prospects and improve your marketing strategy.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Perform product analytics to analyze feature usage and identify patterns, use heatmaps to gather user behavior insights, and track session recordings to find friction points. Social listening.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it. Encourage word-of-mouth marketing with existing customer testimonials Happy and loyal users are more than excited to share their product experiences.

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Best Product Growth Platforms for SaaS

Userpilot

The product-led growth model has numerous advantages over traditional sales and marketing for many SaaS providers: Lower customer acquisition costs : you don't need to spend a fortune on salaries for large inbound or outbound marketing teams. Analytics that tell you what to change to get more customers. Source: Amplitude.