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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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The Perfect World and the Real World of Product Research

The Product Coalition

This article contains 25 mini-research ideas for inspiration as well as advice on how to conduct research when under time constraints. SWOT Lightning Round: Organise a SWOT brainstorming session with key stakeholders from leadership, research, customer service, design, and engineering. Prioritise topics with the biggest impact.

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Trapped in Product Death Cycle?

The Product Cafe

Have you ever wondered why, despite listening intently to your customers and diligently building the features they ask for, your product still struggles to gain traction? The Product Death Cycle emerges when we build features based on customer feedback but still see low usage. 🤔 Are you building your product or your customers?

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How I Write

Sachin Rekhi

I wouldn't necessarily call them unique perspectives because I'm certainly not the only one with a particular point of view, but at the same time, they rarely fall into broadly accepted conventional wisdom. The Hierarchy of User Friction. Homebrew CMS - I built SachinRekhi.com as a custom CMS. Fundamentals.

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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

Userpilot

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. We have also asked experts from each department about their Customer Retention Strategy – so let’s dive in!