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Four Key Product Management Lessons from a Product Manager at Mailchimp

Alchemer Mobile

What strategies do you use to prioritize your product roadmap? And if I’m measuring on a specific outcome, let’s say like user growth, and an executive is measuring on a different ruler motivated by a different KPI or incentive structure, it’s really hard to reconcile those things because you’re measuring things differently.

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How 2 hyper-growth companies are using Mixpanel to power and improve their data operations

Mixpanel

We have Mixpanel working as the entry and exit point of the process of defining our product team strategies. We then created a campaign only for the power users with a specific message that tells them a dedicated story and defines a dedicated value proposition—all meant to welcome them to download our app. What does this look like?

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The Balance Between Conversion and Innovation

The Product Coalition

Each one of these teams had a fairly clear KPI: funnel conversion, retention rate, rapid upload of content/satisfaction of internal users, and an internal metric we called time to view. With each of those KPIs you could actually create the portfolio approach for the teams. How do I quickly get you through the funnel?”

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Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization

Mixpanel

They were going to download the app and use it, but not necessarily subscribe. You see people downloading, that’s good. We went for a lightweight strategy. Looking at the personas helped us define our product strategy as well as the content strategy. You see people using the app but not really converting.

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Metrics that matter to Primephonic: the KPI that drives product roadmap prioritization

Mixpanel

They were going to download the app and use it, but not necessarily subscribe. You see people downloading, that’s good. We went for a lightweight strategy. Looking at the personas helped us define our product strategy as well as the content strategy. You see people using the app but not really converting.

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14 Best User Tracking Tools For SaaS in 2024

Userpilot

Track relevant milestones in a customer journey that reflect desirable user behavior, like downloading a Chrome extension, and then monitor how many users behave in that manner. Conversion reports show the effectiveness of marketing strategies, and screen reports indicate the landing pages that users interact with the most. Dashboards.