Remove Automotive Remove Branding Remove Enterprise Remove Positioning
article thumbnail

Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

article thumbnail

A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

We're very fortunate to have Lori Haakmeester Vice President of new product innovations and product operations for Cox automotive welcome Lori. And I'd love to hear a little bit about how you got to Cox automotive and what Cox automotive does. So that's a little bit about my background with regard to Cox automotive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

Pragmatic Marketing

We're very fortunate to have Lori Haakmeester Vice President of new product innovations and product operations for Cox automotive welcome Lori. And I'd love to hear a little bit about how you got to Cox automotive and what Cox automotive does. So that's a little bit about my background with regard to Cox automotive.

article thumbnail

How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. Greater trust in marketing campaigns Consumers are more attentive to brand ads when checking the information on packages. Is this product on the shelf organic?

article thumbnail

10 Digital Transformation Examples from 10 Industries

Modus Create

Each example showcases how an enterprise successfully adopted digital products, platforms, or processes to make a positive impact on its bottom line. An overwhelming majority (88%) of respondents said they had a positive impression of the company’s brand after engaging with its articles.

article thumbnail

Norman Crowley on uncovering the business opportunities in tackling climate change

Intercom, Inc.

But his current venture is more personal to him, and is he says born out of a motivation to create something that would make a positive impact on the world, rather than just make money. And so we don’t really have any interest in setting up businesses anymore, unless they can have a positive impact. It’s been very sad.