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Become a Product Visionary with Alternative Futures Analysis

The Product Coalition

To help illustrate the process, let’s say we’re an established B2B software company that makes vehicle inventory and sales products for the US automotive industry. Additionally, the landscape of the US automotive industry is changing, with shifting customer preferences toward online shopping and purchasing.

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

However, many firms fail at successful implementation due to common pitfalls. Blue ocean strategy is especially relevant today as many industries are seeing declining profits and growth due to commoditization and saturation. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

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Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

However, many firms fail at successful implementation due to common pitfalls. Blue ocean strategy is especially relevant today as many industries are seeing declining profits and growth due to commoditization and saturation. With globalization and advancing technology, products and services are becoming commoditized faster than ever.