Automotive Marketing Product Marketing Product Strategy 
Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Where is my product headed, and why? I'm Rebecca Kalogeris, Vice President of Marketing at pragmatic Institute and your host for this episode. So I know you have a ton of experience in product in lots of different companies.
Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Where is my product headed, and why? I'm Rebecca Kalogeris, Vice President of Marketing at pragmatic Institute and your host for this episode. So I know you have a ton of experience in product in lots of different companies.
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Innovatemap
JULY 2, 2020
Your product is live, you have product market fit , and customers are seeing value. Step 2 – Consider Markets Your Company is Targeting. If an initiative is crucial for the automotive industry, but 95 of your 100 customers are retail companies, should it make it on your roadmap? Congratulations! It depends!
The Product Coalition
MARCH 15, 2020
A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).
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