Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Where is my product headed, and why? I'm Rebecca Kalogeris, Vice President of Marketing at pragmatic Institute and your host for this episode. So I know you have a ton of experience in product in lots of different companies.
Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Where is my product headed, and why? I'm Rebecca Kalogeris, Vice President of Marketing at pragmatic Institute and your host for this episode. So I know you have a ton of experience in product in lots of different companies.
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ProductPlan
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That’s the situation Zack Suhadolnik, a Senior Product Designer, found himself in at Rivian —an American electric vehicle automaker and automotive technology company. “It If you look at a lot of other automotive industry companies, their design is all very similar, very templatized. It was pretty chaotic; I’d say,” he mused.
Innovatemap
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Your product is live, you have product market fit , and customers are seeing value. Step 2 – Consider Markets Your Company is Targeting. If an initiative is crucial for the automotive industry, but 95 of your 100 customers are retail companies, should it make it on your roadmap? Congratulations! It depends!
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A real breakthrough only happens when there is a focus on the critical issue at hand and when you concentrate resources and your talent pool to maximize your unique leverage in the market. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).
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Marketplaces typically create more transparency around price and product partly because consumers gain access to more vendors and products to compare through a vast digital inventory. Transparency is good – but transparency challenges a business in many ways.
Department of Product
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Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. The market will judge.
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