Automotive Framework Marketing Product Strategy 
Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Where is my product headed, and why? I'm Rebecca Kalogeris, Vice President of Marketing at pragmatic Institute and your host for this episode. So I know you have a ton of experience in product in lots of different companies.
Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Where is my product headed, and why? I'm Rebecca Kalogeris, Vice President of Marketing at pragmatic Institute and your host for this episode. So I know you have a ton of experience in product in lots of different companies.
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Innovatemap
JULY 2, 2020
Your product is live, you have product market fit , and customers are seeing value. A roadmap will help strategically plan a future for your product that will guide you to meet your business goals. As with most products, you probably have 100 initiatives on your list, but the budget and time to only do 25.
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. The market will judge.
ProductPlan
NOVEMBER 26, 2019
Do we think Matthew McConaughey is an automotive expert? Yet companies pay these famous folks tons of cash to pitch products and services to us. While marketers spend day-in-day-out thinking about why people buy, it’s important that product managers also have benefit-first thinking. What it Means for Your Product.
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