Product Innovation Educators
APRIL 11, 2022
Mainstream strategy includes Porter’s five forces, low cost differentiation, and Clay Christensen’s work on being more sensitive to substitute threats. It’s getting harder to stretch those frameworks that were built for a world well-defined by industry into the world we face today. Take the automotive industry.
Mixpanel
MAY 20, 2020
Below, I’m sharing some guiding principles to help teams move away from a one-size-fits-all approach to product strategy. Lifting & shifting: the common pitfall of product teams. Building a product-led culture that delivers innovation at a fast pace requires an acknowledgment that every organization is different.
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Pragmatic Marketing
OCTOBER 18, 2019
We're very fortunate to have Lori Haakmeester Vice President of new product innovations and product operations for Cox automotive welcome Lori. So I know you have a ton of experience in product in lots of different companies. So I have worked in different areas of product per se. Cox automotive is an organization.
Pragmatic Marketing
OCTOBER 18, 2019
We're very fortunate to have Lori Haakmeester Vice President of new product innovations and product operations for Cox automotive welcome Lori. So I know you have a ton of experience in product in lots of different companies. So I have worked in different areas of product per se. Cox automotive is an organization.
Innovatemap
JULY 2, 2020
A roadmap will help strategically plan a future for your product that will guide you to meet your business goals. As with most products, you probably have 100 initiatives on your list, but the budget and time to only do 25. If you plan to grow in the automotive industry, then it should definitely be considered. It depends!
Department of Product
JULY 29, 2022
Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.
ProductPlan
NOVEMBER 26, 2019
Do we think Matthew McConaughey is an automotive expert? Yet companies pay these famous folks tons of cash to pitch products and services to us. Make this a key ingredient in your prioritization framework of choice. In most cases, that acquisition is driven by the urge to upgrade themselves. Of course not.
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