Automotive Differentiation Framework Product Strategy 
Product Innovation Educators
APRIL 11, 2022
Mainstream strategy includes Porter’s five forces, low cost differentiation, and Clay Christensen’s work on being more sensitive to substitute threats. It’s getting harder to stretch those frameworks that were built for a world well-defined by industry into the world we face today. Take the automotive industry.
Department of Product
JULY 29, 2022
Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.
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