Automotive Positioning Product Management Systems Review 
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.
The Product Coalition
OCTOBER 19, 2020
The upstart positioned itself to capitalize off of these forces, while Blockbuster ignored them at its peril. To help illustrate the process, let’s say we’re an established B2B software company that makes vehicle inventory and sales products for the US automotive industry. Of course, the lesson here is: innovate or die.
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The Product Coalition
DECEMBER 8, 2020
A view into Ikea’s integrated activity system. Mostly according to Porter, 1996 Ikea is a prime example where activities throughout the company, like product development, supply chain, packaging, and marketing, are tightly integrated. Today, most autonomous product development teams work hard to improve their product?—?an
Mind the Product
DECEMBER 14, 2017
I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. However, as a product manager and a writer, this got me thinking about what went into making these shows. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure.
PMLesson's Ace the PM Interview
NOVEMBER 4, 2019
We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. Being a PM and interviewing for a PM position are two different things. How do you choose your next company and products to work on?
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