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AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning

ProductPlan

AI Product Management: Why Software Product Managers Need to Understand AI and Machine Learning. Whether companies dip a toe in AI waters or take a full-on plunge, AI initiatives are taking root everywhere–from automotive and retail to education and healthcare. What is AI Product Management?

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Product Positioning for Product Managers

Department of Product

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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Why People Buy and What it Means for Your Product

ProductPlan

Do we think Matthew McConaughey is an automotive expert? Yet companies pay these famous folks tons of cash to pitch products and services to us. While marketers spend day-in-day-out thinking about why people buy, it’s important that product managers also have benefit-first thinking. Of course not. TOMS Shoes.

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New Tools Won’t Solve Your “Process” Problems

Modus Create

From financial to healthcare , energy to automotive , organizations are modernizing legacy systems and embracing next-gen technologies. Rather, for many organizations, there is a growing gap between the strategy and planning teams responsible for the goals and initiatives, and the design and engineering teams required for their execution.

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Sitcoms and the Secret to Building “Good Enough” B2B Products

Mind the Product

However, as a product manager and a writer, this got me thinking about what went into making these shows. And as I started to read up on sitcom writing I realized there’s a lot that B2B product managers could learn from them. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure.

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