The Product Coalition
OCTOBER 19, 2020
To help illustrate the process, let’s say we’re an established B2B software company that makes vehicle inventory and sales products for the US automotive industry. Additionally, the landscape of the US automotive industry is changing, with shifting customer preferences toward online shopping and purchasing.
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PMLesson's Ace the PM Interview
NOVEMBER 4, 2019
We talk to Sai Boddupalli , an Exponent alumnus, on his journey being a product manager across various, distinct industries spanning automotive, e-commerce, gaming, and payments. Q: Any advice for aspiring product managers applying, interviewing, and considering offers? Q: Who’s a product manager you admire?
Usersnap
MARCH 29, 2023
based automotive service company founded over 70 years ago in Missouri. This was one of the issues that Hunter wanted to address while transitioning between systems. Qualitative Feedback It was clear that a systemic change in how this type of communication took place was necessary. Let’s dig in.
Mind the Product
DECEMBER 14, 2017
I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. However, as a product manager and a writer, this got me thinking about what went into making these shows. Similarly, when it comes to B2B products it’s important to identify the right metrics to measure.
The Product Coalition
DECEMBER 8, 2020
A view into Ikea’s integrated activity system. Mostly according to Porter, 1996 Ikea is a prime example where activities throughout the company, like product development, supply chain, packaging, and marketing, are tightly integrated. Today, most autonomous product development teams work hard to improve their product?—?an
The Product Coalition
MARCH 15, 2020
Making a choice does not always have to be hard How Product Managers and Leaders Can Reduce Complexity The principles of j?d? Frederick Taylor is by no means the best source of wisdom for modern product or innovation managers. You must undo accumulated clutter and waste to ensure your strategy runs through a clean system.
Expert insights. Personalized for you.
164 
Let's personalize your content