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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

The vendor managed cloud infrastructure, data pipelines, and security certifications, delivering a turnkey solution within budget. Case Study: AIPowered GenAI for Email Marketing A B2B SaaS provider implemented an external AI team to integrate large language models into their email marketing platform.

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Product Strategy Depends on Company Strategy

Mironov Consulting

  If up-market, then customization and security certifications and F100 success stories and dozens of integrations are top priority.    In some mass-consumer B2B markets, the product strategy can drive most of the company’s decisions.  Announce a product strategy first, then critique each corporate strategy. 

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Gainsight Grows Digital Success Platform With NorthPass Education Acquisition

Gainsight

Things like assignments, recommendations, just-in-time learning, and full-blown training and certification are important to ensure customers use the software after purchase and use it to its fullest potential to support their needs. Ovsyannikov says that education is valuable to companies of all sizes, both B2B and B2C.

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Product Marketing Manager Salary [+ Resources to Advance]

Userpilot

Garner’s webinar on the use of generative AI for product professionals : This webinar provides insights on boosting sales and adoption using GenAI cases. Olivine : B2B software companies can use this blog to get the best tips for effective product launching. You will learn how to run a marketing team effectively.