B2C Branding Consulting Market Research 
The Product Coalition
JANUARY 24, 2022
Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Note: In practice, actual TAM assumptions can be fetched from paid data of various marketing research companies eg IDC in India. Can you also highlight how why should D2C be preferable in this case over B2C?
PMLesson's Ace the PM Interview
MAY 19, 2020
Creativity Product marketers are also expected to be creative. They work hand-in-hand with others in marketing to create campaigns to drive product adoption, brand love, and product engagement. How would you market them? What would the tagline of the marketing campaign be? What about if it was B2C or B2B?
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Mixpanel
JUNE 23, 2020
We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. They expect engaging experiences from all of the products they use.
Mixpanel
JUNE 23, 2020
We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. They expect engaging experiences from all of the products they use.
The Product Coalition
FEBRUARY 6, 2020
To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles. Brand awareness continues to be most often cited as a key purpose of digital marketing. Product recognition instead of brand awareness.
The Product HQ
FEBRUARY 6, 2023
Since market research is one of the pillars that form the major responsibilities of a senior product manager, a natural follow-up is to ask candidates how they pinpoint customer needs. Gartner: Gartner is a management consulting company that provides executives with industry-specific insights and knowledge that enables them to succeed.
Userpilot
MARCH 6, 2020
I am now in the Product Team at Publicis Sapient and absolutely loving the Consultancy world. Working in Product/Consultancy, it can be quite challenging to keep with everything Digital/Product-related as the digital wave constantly evolves. So I ended up working in Telco, on bt.com products for a few years! What is your background?
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