Userpilot
APRIL 7, 2023
Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers.
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.
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The Product Coalition
JANUARY 24, 2022
Note: In practice, actual TAM assumptions can be fetched from paid data of various marketing research companies eg IDC in India. SAM : Assumption 2 : Indian brands comprising Noise, Boat, and Fire-Boltt captured over two-thirds (2/3) of the total smartwatch market. TAM: The population of India is 1.4 Interviewer: Sure!
Nulab
SEPTEMBER 22, 2021
Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. It’s one of the most important decisions you can make and will form the foundation of your marketing strategy — so it’s important to give it plenty of care and attention. Define your market size.
The Product Coalition
JANUARY 25, 2021
Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?
Innovatemap
MARCH 18, 2021
People brought different needs (primarily D2C and B2C vs B2B SassS) than we saw in the Midwest, and that provided the opportunity to show our expertise in those markets and seek talent in those geographies as well. It just so happened that two of the talented members from the Innovatemap team had New York in mind.
PMLesson's Ace the PM Interview
MAY 19, 2020
Creativity Product marketers are also expected to be creative. They work hand-in-hand with others in marketing to create campaigns to drive product adoption, brand love, and product engagement. How would you market them? What would the tagline of the marketing campaign be? What about if it was B2C or B2B?
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