B2C Consulting Market Research Positioning 
PMLesson's Ace the PM Interview
MAY 19, 2020
Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product and Technical sense Product Marketing managers must have product instinct and technical sense.
Mixpanel
JUNE 23, 2020
But in this stage of the research process, we often see people fall into the trap of unconscious bias : letting original hypotheses stand in the way of new ideas, or relying too heavily on past experience. As experience researchers, we’re uniquely positioned to hold people accountable to just that.
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Mixpanel
JUNE 23, 2020
But in this stage of the research process, we often see people fall into the trap of unconscious bias : letting original hypotheses stand in the way of new ideas, or relying too heavily on past experience. As experience researchers, we’re uniquely positioned to hold people accountable to just that.
The Product Coalition
FEBRUARY 6, 2020
How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.
The Product HQ
FEBRUARY 6, 2023
Your job as someone vying for a position as a senior product manager is to discover the intent behind each question. Take advantage of the time spent to position yourself as a credible, qualified, and experienced professional, befitting the senior product manager role. How do you figure out what your customer needs from your product?
Mixpanel
FEBRUARY 2, 2021
We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. Through our research, we found that this was more than enough for 90% of our customer base. All customer-centric approach.
Userpilot
MARCH 6, 2020
Carlotta Basile – Associate Product Manager at Bruel & Kjaer UK Ltd – company offering acquisition and vibration software, transducers, ear simulators, sound level meters, measurement exciters, noise mapping, and positioning systems. I am now in the Product Team at Publicis Sapient and absolutely loving the Consultancy world.
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