B2C Consulting Market Research Strategy 
The Product Coalition
JANUARY 24, 2022
Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. TAM: The population of India is 1.4 Interviewer: Sure!
Mixpanel
JUNE 23, 2020
We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. The thing I love most about the world of work—or at least, my corner of it?
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Mixpanel
JUNE 23, 2020
We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. The thing I love most about the world of work—or at least, my corner of it?
ProductPlan
JANUARY 17, 2023
That’s why I never rely on market research. These specific solutions may lean a bit toward B2C scenarios, and UsabilityHub is oriented more toward putting prototypes or other designs in front of users for a reaction. ’ People don’t know what they want until you show it to them.
The Product Coalition
FEBRUARY 6, 2020
Research over the past three years confirms that having a documented content marketing strategy is almost a recipe for success. By 2020, 69% of successful content marketing companies have developed such a document. Outcomes: Develop a content marketing strategy if you still don’t have one.
Mixpanel
FEBRUARY 2, 2021
Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. Below, I’ll walk through the key ingredients of our new plans and pricing strategy, and how we got there.
The Product HQ
FEBRUARY 6, 2023
As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution. Knowing this insight makes it easier to validate your product vision and development strategy or pivot if necessary.
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