Remove Banking Remove Consulting Remove Positioning Remove Sales Training
article thumbnail

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training on Customers vs. Products. Think of it this way.

Marketing 130
article thumbnail

Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 From their side, it’s obvious that every employee should be as dedicated to closing their few large deals as the sales team is.     “ BNP Paribas is the largest bank in France.  We  So a product manager might have 5% of their time in total for deal-specific sales support.

article thumbnail

The Great Silence

The Product Coalition

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. You can bank on your competitors messing this up, because everyone seems to be. So why does this matter you ask?