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11 Key SaaS Roles and Responsibilities in 2023

Userpilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. For example, a startup might not need a sales manager or a fully-fledged sales team in its early days, but a UX designer is an absolute necessity.

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International Women’s Day: Reflections from female leaders in product & tech

Mixpanel

“I started out in financial services which took me to data and CRM in marketing. I quickly came to realize how lucky I’d been when I joined a startup as a co-founder and came to raising capital. ” Charlotte Morris VP Marketing and CX, Trint. ” Georgina Kirby Co-Founder & CTO, Vinehealth.

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Women in Tech – Female CxOs Share their Challenges in Tech Startups – with Melissa Kwan, Alice de Courcy, Maja Voje, Laura Erdem & others

Userpilot

So I talked to several female leaders in SaaS – about their experience with breaking into leadership positions in tech startups – what challenges they’ve faced, and how they managed to overcome them. I said, “Mother, you’re right” – and I went to the economics faculty and studied marketing. Sima Banijamali – Sr.

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Why Your ‘Brilliant’ Technology Fails To Have Impact | Tom Adeyoola, Metail | BoS Europe 2018

Business of Software Conference

Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. Then I went on with the marketing director as boom went to bust at Sportal and joined Hutchison 3G UK. It was I think the biggest startup in corporate history at the time.

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How To Manage Your Badass Team | Mikey Trafton, Alamo Drafthouse Cinemas | BoS USA 2018

Business of Software Conference

Mikey Trafton, CTO, Alamo Drafthouse Cinemas. We attacked new markets. A lot has changed, the market has changed. It works across any team – marketing team sales team engineering team. There are 3 reasons your team isn’t doing what you want them to do, says Mikey Trafton. So we retooled the company.

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10 Easy Ways To Irritate Your Design Team | Jane Austin, Babylon Health | BoS Europe 2018

Business of Software Conference

Challenger banks such as Monzo they’re talking about design as actually the key recipe for success. So I’m here to tell you some things that companies do that really irritate designers so you can learn from their mistakes and you can succeed in hiring and retaining talent in this really competitive market.