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Our Q2 FY22 letter to shareholders

Atlassian

By anticipating the trends in our three addressable markets, investing heavily in R&D, playing the long game with our uniquely efficient GTM model, and staying true to our values, Atlassian is delivering a metric tonne of value. Wins for enterprise customers. Shaping the future of work across three global markets.

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The Chocolate Cake Problem

Mironov Consulting

In my experience, there’s usually a fundamental misalignment between two broad groups at software companies – especially B2B/enterprise companies — that I’ve been thinking/writing for a while.  One  And there’s no ongoing maintenance without a separate service contract.

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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

And we also learned that kind of the market we’re in wasn’t the best. And then we, we started to sell like big enterprises. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank.

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International Women’s Day: Reflections from female leaders in product & tech

Mixpanel

“I started out in financial services which took me to data and CRM in marketing. ” Charlotte Morris VP Marketing and CX, Trint. Prior to LevelUp, I worked in business development, marketing, and product roles at blockchain/cryptocurrency startups. ” Georgina Kirby Co-Founder & CTO, Vinehealth.

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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

There are some questions around marketing. And I know you don’t do any marketing, haha. I graduated with a degree in finance, I didn’t want to work at a bank. So there is discussion and other people involved in that discussion, we consult with other people and other people bring their ideas to us.