How To Improve MQL to SQL Conversion Rate & Drive More Customers to Your SaaS?
Userpilot
JANUARY 3, 2023
MQL is a potential customer fit for your business, reviewed by the marketing team. Tracking MQL to SQL conversion rates can improve your marketing efforts, and conversion frequency, and thus drive business growth. A marketing-qualified lead (MQL) is a potential customer who fits your buyer persona. Let’s dive in!
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