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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

If you want to understand how to build a great SaaS sales organization, you should read Mark Roberge’s The Sales Acceleration Formula. It’s the single best book on the topic. Mark is the Chief Revenue Officer at Hubspot, a company that has created tremendous success by perfecting the inbound marketing plus sales model.

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How to build a billion dollar sales team like Stripe

Intercom, Inc.

But for some reason this is precisely what the 99% of software companies are doing when they implement the SDR/AE sales model. Created and popularized by Salesforce.com and then written about in the book Predictable Revenue , the appeal of the SDR/AE mode is obvious. The company was also getting pulled upmarket.