Remove Branding Remove Customer Feedback Remove Idea Management Remove Product launches
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Where Do PMs Gather Their Product Ideas?

ProductPlan

If you’ve been deeply submerged in your product ideas and users, this step is critical because it forces the team to prairie dog up to get a fuller picture. Third-party customer surveys. Suppliers typically serve multiple players in the same market, while distributors sell competitive and complimentary products.

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Greenfield Project

ProductPlan

We can segment this concept further into two types of new products: A product that’s new for the company making it. Other grocery retailers have released similar apps to customers, but it will be the first time this company builds one. The first product of its kind anywhere. A well-defined user or buyer persona.