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What Does a Product Manager Do? 7 Key Responsibilities

Userpilot

Collaboration with the marketing team during the whole product life cycle is essential to develop and launch products that satisfy genuine market needs. When the product is ready, PMs use customer feedback and product analytics to track product performance and inform its future innovation.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Perform product analytics to analyze feature usage and identify patterns, use heatmaps to gather user behavior insights, and track session recordings to find friction points.

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Why should you be conducting market research?