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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Apptentive SDK 6.0 Now Available for Android and iOS

Alchemer Mobile

includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. Closing the customer feedback loop. provides a scalable way for brands to close their feedback loop. Apptentive SDK 6.0

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How to Build a Consistent Brand Experience [+ Tips]

Userpilot

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. This approach resonated with a number of customers. Give it a try.

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Segmenting Onboarding Messages: How to Send Targeted Messages for SaaS [+ Examples]

Userpilot

Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. Segmenting power users lets you collect feedback on what they love the most about your product and what they want you to improve.

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When are Customers the Most and Least Happy? A Data Analysis of Customer Sentiment by Season

Alchemer Mobile

Ideally, the Love Percent is also a metric that can be tracked over time and over version history to gauge how incremental updates to the app impact the customer’s experience or used as a segmentation tool to message fans and critics in a different manner. When someone gives feedback (whether negative or positive), it’s critical to follow up.

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4 Steps to Boost Mobile Customer Retention

Alchemer Mobile

Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. Most brands today may think they build products around their customers, but in reality, our data shows they only hear from less than 1% of their customer base, which we call the “vocal minority.”