Remove Branding Remove Feedback Software Remove Idea Management Remove Product launches
article thumbnail

Greenfield Project

ProductPlan

We can segment this concept further into two types of new products: A product that’s new for the company making it. Example: A grocery chain wants to build a mobile ordering app. Other grocery retailers have released similar apps to customers, but it will be the first time this company builds one. An existing codebase.

article thumbnail

Where Do PMs Gather Their Product Ideas?

ProductPlan

So, if we don’t get a steady stream of effortless epiphanies, where do product managers gather the inputs to the product ideation phase of the next breakthrough solution ? Product managers must start with a broad perspective of what’s possible and then narrow things down. Sales and account management.