Branding Idea Management Product Marketing Strategy 
ProductPlan
OCTOBER 25, 2022
If you’ve been deeply submerged in your product ideas and users, this step is critical because it forces the team to prairie dog up to get a fuller picture. Competitor profiles and deep dives for product ideas. Senior management. Ground your team in the latest company direction and strategy.
ProductPlan
APRIL 27, 2022
For these reasons, starting a greenfield project will require much more upfront work from the software product team and more coordination across the company. Despite the additional work and risk of launching a brand-new project, many teams eagerly seek these opportunities for several reasons. You’re creating something from nothing.
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