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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.".

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.".

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How to build a billion dollar sales team like Stripe

Intercom, Inc.

This is episode four of Scale , a brand new podcast series on moving from startup to scale up. What we’ve done instead is to have very well-coordinated schedules [for sales reps] so that we still maintain those single minute SLAs to respond to leads. The company was also getting pulled upmarket.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? You guys just did inbound like in the last couple of weeks.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? You guys just did inbound like in the last couple of weeks.