Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

Analytic Tools 95

Analytic Tools Feedback Software Research Software User Testing 95

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 89

Feedback Software Analytic Tools Research Software Customer Experience 89

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

Data Visualization 92

Data Visualization Customer Feedback Analytic Tools Feedback Software 92

Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 84

Customer Experience Feedback Software Analytic Tools Product Research 84

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Customer lifecycle management helps you sustain growth by building a loyal customer base over time.

User Testing 97

User Testing Analytic Tools Research Software Feedback Software 97

Userpilot

MARCH 14, 2024

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Customer Experience 93

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Customer Experience 100

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Userpilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

Feedback Software 91

Feedback Software Data Visualization Analytic Tools User Testing 91

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. Trigger customer feedback surveys contextually for existing customers. What is the voice of the customer survey?

Customer Feedback 90

Customer Feedback User Testing Feedback Software Data Visualization 90

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 77

Data Visualization Product Research Research Software Analytic Tools 77

UX Planet

APRIL 3, 2024

Actionable tip: Use SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to articulate what you want to achieve, whether it’s increasing conversion rates, improving user satisfaction, or identifying friction points in the user flow. SMART framework. Image by bitesizelearning. Storyboard example.

User Testing 86

User Testing Customer Feedback Customer Experience Data Visualization 86

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. TL;DR A resource center provides tailored content to aid users in problem-solving your product.

Feedback Software 90

Feedback Software Analytic Tools Research Software Data Visualization 90

Userpilot

APRIL 15, 2024

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Better customer support. Increased retention.

User Friction 96

User Friction Customer Communications Analytic Tools Feedback Software 96

Userpilot

JANUARY 11, 2024

TL;DR FinTech onboarding involves welcoming new users to your FinTech app and helping them get started with it. A stellar FinTech onboarding process builds user trust , improves the customer experience , and reduces customer churn. to assist customers at all times. Customer identity verification with IDNOW.

Onboarding KPIs 97

Onboarding KPIs Customer Experience Feedback Software User Testing 97

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 75

Customer Feedback User Testing Feedback Software Product Research 75

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 85

Analytic Tools Research Software Feedback Software Product Research 85

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 85

Research Software Analytic Tools Feedback Software User Testing 85

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? While it’s important to acquire new customers for growth, retaining existing customers is imperative to ensure long-term success. So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates.

Customer Experience 83

Customer Experience Customer Feedback User Testing Data Visualization 83

Userpilot

SEPTEMBER 12, 2022

Investing in customer delight is a great business strategy to: Engage customers until they become loyal promoters. Increase customer lifetime value. But what does it even mean to delight customers? Customer delight is consistently exceeding your customer’s expectations across the entire journey.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience User Testing 95

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.

Data Visualization 94

Data Visualization Customer Experience Analytic Tools Customer Feedback 94

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 87

User Testing Research Software Customer Feedback Feedback Software 87

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 141

User Testing Product Research Product Marketing Customer Experience 141

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 94

Analytic Tools User Testing Research Software Feedback Software 94

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another. This helps SaaS businesses assess the impact of product changes and identify the best time to engage users.

Data Visualization 83

Data Visualization Analytic Tools Customer Experience Feedback Software 83

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. Understanding the difference between product-centric vs. customer-centric can help your product-centric organization focus on creating and augmenting innovative products. Customer centricity.

User Testing 95

User Testing Customer Experience User Friction Research Software 95

Userpilot

OCTOBER 2, 2023

TL;DR Generative research explores and understands users’ needs , motivations, and behaviors to inspire new product ideas and concepts. Some of the benefits of generative research are understanding how users experience your product, how much they know about it, and generating new ideas. But why exactly is it so crucial?

User Testing 103

User Testing Product Research Research Software Feedback Software 103

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 77

Customer Experience User Testing Customer Feedback Feedback Software 77

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 90

Product Marketing Feedback Software User Testing Marketing 90

Userpilot

DECEMBER 12, 2023

UX research aims to identify specific user pain points. Common research techniques include user behavior analysis, surveys, and interviews. Having identified the problems, use a framework like RICE or ICE to prioritize those that will make the biggest impact on user experience when solved.

Roadmap 92

Roadmap Customer Experience UX Product Research 92

Userpilot

NOVEMBER 28, 2022

Do you have a process in place to automate customer feedback collection? If you don’t, you should get started right away to collect the maximum amount of user data and minimize the work hours required to set up feedback collection. Automation is crucial for taking a customer-centric approach to product growth.

User Testing 89

User Testing Feedback Software Customer Feedback Data Visualization 89

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 92

Data Visualization Analytic Tools User Testing Feedback Software 92