Userpilot
MARCH 22, 2021
Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Every one of these aspects can be systemized using a platform like Userpilot.
ProductPlan
NOVEMBER 9, 2022
The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. A product launch may seem daunting, but they’re well worth the effort, whether it’s a brand-new product or just a big update to an old favorite.
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Intercom, Inc.
MARCH 8, 2018
You tend to be able to sell slightly more easily, and it definitely helps in a sales position when you’re working for a well-recognized brand like a LinkedIn. For example, when I was at LinkedIn we launched a brand new product. When systems start creaking, they’re the ones who are going to look out for you.
Userpilot
APRIL 30, 2021
Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. White papers. But how do you go about selecting a marketing agency for your SaaS business? Infographics.
Business of Software Conference
JUNE 20, 2019
And that was great because for 10 years maybe some of you can relate to this – How many times have you done this where you go to Twitter you search for your brand and you scroll and maybe you like… I’ve been doing this seriously four times a day for ten years. They were not review quarterlies. It’s a drug.
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