Intercom, Inc.

NOVEMBER 20, 2018

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Again the goal here is to treat this stage of the process as primary market research.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. What is B2B marketing? Do your market research. Go for account-based marketing. Narrow down your target audience.

B2B 102

B2B User Testing Research Software Analytic Tools 102

Userpilot

APRIL 26, 2024

Book a demo to learn more. Try Userpilot and Take Your Customer Success to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer success? Read the complete case study here. Get a Userpilot demo today to see how you can accomplish all that and more without writing a single line of code!

Feedback Software 58

Feedback Software Analytic Tools Research Software User Testing 58