ProductPlan

OCTOBER 3, 2019

But for every success story, there’s a graveyard of failed products laid low by bad product strategies. A bad strategy is hard to overcome. You’re burning cash and daylight, building up a legacy of technical debt and features that aren’t moving you in the right direction. What Does a Bad Product Strategy Look Like?

Weak Development Team 56

Weak Development Team Product Strategy User Testing Strategy 56

People-First Product Leadership

MARCH 10, 2024

Expanding on the prior section, at the start of your product career, you typically work alongside another product manager or colleague who has more experience - in the product, customer, and/or business. The product strategy and product roadmap will be shared with you, but you will not define them.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Department of Product

JULY 29, 2022

This is the result of unique product positioning. But a target customer for Audi may perceive higher value due to the connection to Porsche. Land and expand strategies explained New markets and disruptive products have more latitude to redefine what customers perceive and want.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Mind the Product

APRIL 6, 2020

Eighteen months ago travel tech company Almundo started to refine its processes to become a product-driven company. Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. What aligned roadmaps and OKRs together was the product strategy.

Product Strategy 110

Product Strategy Strategy Feedback Software Customer Experience 110

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . You’d only need one marketing channel to find your users.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Business of Software Conference

OCTOBER 11, 2023

9:15 Jason Cohen: Building your Permanent Defensible Strategy Slides from Jason Cohen’s Talk A glass of water at room temperature has 7 septillion molecules Each molecule is moving at twice the speed of sound If aligned, the water would shoot off at that speed (like a watersaw) In tech support, most tickets are produced by small clients, but (..)

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

The Product Coalition

MARCH 24, 2021

Narrowing Down the Battlefield Figure 1 shows the ‘Technology Adoption Life Cycle’ for discontinuous innovations. Our Solution: This describes our new product or service and the way the end user makes use of it to perform his job. Marketing Success Through Differentiation?—?of Harvard Business Review, January, 1980. (2)

User Testing 128

User Testing Research Software User Friction Customer Experience 128