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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

In this article, we outline the differences between a group product manager and a principal product manager, while exploring in detail the responsibilities, salaries, skills, career path trajectory, and certifications for each role. Group Product Manager vs. Principal Product Manager: What Do They Do?

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

HubSpot implements certification programs to drive brand activation. Ahrefs uses video marketing to reach relevant audiences. Userpilot uses content marketing to increase brand awareness. Tableau builds trust with potential customers on software review platforms. Userpilot's AI launch on Product Hunt.

Branding 105
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6 Reasons to Get Excited About Gainsight and the Next Decade of Customer Success

Gainsight

We have customers from a variety of industries, including Computer software, Corporate Services, Telecommunications, Financial Services, and Healthcare. What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. The partner ecosystem is growing.

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TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators – with Allan Anderson, PhD

Product Innovation Educators

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

And it’s not just project management software, it’s your pizzas, it’s your taxi cabs, it’s your bookstores. Over the past decade, we’ve seen so many new paradigms emerge that businesses simply must be able to keep up with to be a part of the future of software as opposed to being labeled as an incumbent”.