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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics. If you want to skip right to seeing for yourself how Mixpanel Marketing Analytics works, you can play around with our public Board here.

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Use the responses to create a comparison graph. Dig into data from your competitive research, user behavior reports , and feature requests.

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Life Beyond Google Analytics: Pick the Best Tools for the job

Mind the Product

Google Analytics as Your Default Platform? As a product manager, the impact of your business decisions will be measured by your product’s front-end data. It is your obligation to be able to implement an analytic platform, analyze the data and present your findings. In-app Services. Crash Reports. A/B Testing.

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Pendo Resource Center Feature-Limitations and Better Alternatives

Userpilot

Resource Centers are great for providing self-service support. It comes with in-depth analytics, video modules, segmentation, and automated translation. Get a Userpilot demo and start offering self-service support in-app without having to code a Resource Center. Curious about the Pendo Resource Center?

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Is Power BI Embedded Analytics the Right Tool for Your Business Needs?

Reveal

Reveal Embedded Analytics. Choosing the right embedded analytics solution to partner with is crucial. Nowadays, it is quite evident that businesses’ success heavily relies on data insights that embedded analytics software can provide them with. Table of contents: What is Power BI embedded?

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Perform product analytics to analyze feature usage and identify patterns, use heatmaps to gather user behavior insights, and track session recordings to find friction points. The following is Brand24’s report on keyword mentions. Product analytics Use product analytics to gather insights on in-app user behavior.

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

Not all touchpoints can be tracked by analytics. No analytics can track all of the touchpoints or behind-the-scenes happenings. Much of the buyer’s journey takes place offline, making it hard for customer journey analytics to capture all that takes place before a user makes buying decisions. Product review sites.