The Value of Product Feature Comparisons

Proficientz – Product Management University

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. The post The Value of Product Feature Comparisons appeared first on Proficientz. They only tell you HOW a competitive product works. They don’t tell you WHY buyers do or don’t prefer it. Whether verbalized or not, most buyers want an explicit answer to the question, “Why should I buy from you?”

Venn Diagram: A Comparison of Product-Related Roles

ProductCraft

The post Venn Diagram: A Comparison of Product-Related Roles appeared first on ProductCraft by Pendo. What is a product manager responsible for? What about a product MARKETING manager? And where does the growth role fit in the product org?

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UX Wars: Top 5 Democratic nominee candidate websites, ranked

TryMyUI

TryMyUI UX Wars Comparative Usability Competitive UX Usability Comparison Usability Testing User Experience DesignTaking a look at the top 5 polling 2020 Democratic nominee candidate websites and ranking their usability from worst to best.

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3 Better Inline Manual Alternatives to Increase Feature Engagement

Userpilot

Comparison Inline Manual AlternativesToday we’re going to take a look at 3 Inline Manual alternatives that will help you increase feature engagement. While Inline Manual is a good onboarding tool, it lacks a lot of features that will help you activate your users.

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2 Easier to Use Chameleon Alternatives to Improve your Onboarding

Userpilot

Comparison Chameleon Alternatives Trychameleon alternativesOnboarding your users shouldn’t be a chore. In fact, it should be quite easy. But onboarding tools like Chameleon are fairly hard to use. That’s why we recommend looking at these Chameleon alternatives.

UX 52

Gainsight PX vs. Mixpanel: 10 Advantages of Gainsight PX

Gainsight

With that in mind, we’ve put together a comparison breakdown to help you out. In comparison, Mixpanel requires an extensive setup and implementation process. The daily life of a product manager is busy—you don’t have time to waste on software that doesn’t fit your needs.

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3 of the Best Intercom Product Tours Alternatives to Help you Scale your Onboarding

Userpilot

ComparisonA lot of people ask if there are any Intercom Product Tours alternatives worth taking a look at. As it turns out, there are a few alternatives that can help you scale up your onboarding.

UX 52

Mixpanel 2018 Product Highlights

Mixpanel

Time period comparison in Insights. It’s super flexible, so you can choose a comparison period starting or ending on any date, in just a couple clicks.

5 Appcues Competitors You Don’t Want To Miss Out On

Userpilot

Comparison Appcues Alternatives appcues competitor appcues competitorsAppcues is a fantastic product when it comes to user onboarding, but is it the right fit for your company? The answer might not be too obvious. With that in mind, we decided to take a look at the top Appcues competitors.

5 WalkMe Competitors That Will Boost Your Product Adoption

Userpilot

Comparison best walkme competitors walkme competitor walkme competitorsWalkMe is one of the most popular tools for driving user adoption, but that doesn’t always mean it’s the best fit for your company. With that in mind, we thought we’d explore the top 5 WalkMe competitors.

Product vs. Project Management

The Product Bistro

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager.

Product Owner vs. Product Manager Exploration

280 Group

Regardless of which role or title you may have, you should have at least a basic understanding of the Product Owner vs. Product Manager comparison; similarities, differences, and overlap.

This Week in Product: Aug. 24, 2018

ProductCraft

For the Love of the Checkmark Every Bad #ProdMgmt Competitive Analysis Comparison Grid I’ve Ever Seen pic.twitter.com/6CXS8z1pFd — Jeff Lash (@jefflash) August 23, 2018 Comparison grids are a pet peeve of mine.

UX 56

Treat Your Customers Like Your Children

ProductCraft

Many product people before me have drawn comparisons between product management and parenting. As a parent and PM, I find myself comparing my treatment of customers to how I treat my kids. In my mind, this is actually a good thing.

Product Managers Are Mini-CEOs — Sort Of

ProductCraft

Some people, however, defend the comparison (see here, here, and here). Editor’s note: This post originally appeared on the Connected blog. Ever since Ben Horowitz compared product managers to CEOs in 1998, PMs have been critical of the analogy (see here, here, and here). Differences of opinion around PMing should come as no surprise. From one company to the next, product managers work.

Blog 43

Metrics in Agile: How to Effectively Measure Your Transformation Journey

Agile Velocity

Some reason include: People are afraid of weaponized metrics – used not for purposes of continuous improvement, but instead for comparison and punishment. Same with throughput – “comparison” leads to over the wall development. Velocity.

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Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Proficientz – Product Management University

When you take this approach, you swap feature comparisons for results comparisons. Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car.

Becoming a Product Leader: Leading Product Success in the First 100 Days

Product Management Unpacked

A gap analysis is the comparison of actual performance with potential or desired performance – the current state vs. the desired future state. Early success in your role as a new product leader is essential to establishing the foundation for long-term results.

Is Product Management like Parenting?

Ask Benny

While I was still preparing the lecture, I heard a similar comparison in a Product X conference I attended. While never accurate, such comparisons help us take things in the right proportion. Love your Product. In a recent lecture I gave, I compared product management to parenting.

Is Product Management like Parenting?

Ask Benny

While I was still preparing the lecture, I heard a similar comparison in a Product X conference I attended. While never accurate, such comparisons help us take things in the right proportion. Love your Product. In a recent lecture I gave, I compared product management to parenting.

Retention, cohorts and visualizations

Inside Intercom

Whilst the above grid of squares can be useful, and augmenting them with sparklines helps, there are still comparisons that are difficult to make. In some cases it’s more important that the viewer sees the comparison, not the data.

Product Success in 2020 – You Asked, We Answered

280 Group

Competitive Analysis is a vital, multi-dimensional practice, which, when performed effectively, provides insights not just on product comparisons but across other competitive dimensions as well.

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz – Product Management University

Beyond product comparisons, it’s also big-picture things like competitor market strategies, portfolio footprint, etc. Think back to a meeting you were in with 10 or 12 people, maybe more. There was one person in that meeting that, whenever they spoke, everyone latched on to their comments like a magnet to steel. That person was credible, confident and spoke with remarkable conviction. People with this level of knowledge and confidence have a certain presence. We trust them.

How to Build Mobile Apps Customers Really Want

Apptentive

Now that you understand what your customers really need and want, you can up your product comparison approach to competitive analysis by incorporating two key fields—benefits, and customer value.

Life Beyond Google Analytics: Pick the Best Tools for the job

Mind the Product

Cohort comparison gives you the tool to see such user cohort data. Google Analytics gives you very limited cohorting options in comparison to platforms like Mixpanel, Hotjar, Appsee and others. Google Analytics as Your Default Platform?

Is Product Management like Parenting?

The Product Coalition

While I was still preparing the lecture, I heard a similar comparison in a Product X conference I attended. While never accurate, such comparisons help us take things in the right proportion. Love your Product. In a recent lecture I gave, I compared product management to parenting.

Technology Transformation – Adobe Lightroom

The Product Bistro

Compared to the existing product – The yardstick of comparison isn’t the competitors (Apple Photos, or Google Photos), but the prior version of Lightroom. Introduction. One of the most challenging tasks in product management is a major architecture shift of a product.

How to write surveys for user research that aren’t terrible

Userzoom

Surveys can give you some quantitative data on user feedback and perceptions that you can track over time or use as comparisons. When you use survey questions in your user research , you want them to be designed well. It’s really easy to make bad surveys, and plenty of companies do.

Are Consumers Hungry for Domino’s New Loyalty Program?

AlphaHQ

We ran a comparison test to see if users care about that feature and how they rank it in comparison to the other features of the app.

The Two Most Impactful 2020 Product Management Trends

Apptentive

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x.

Managing Problematic Investor Ideas

Mind the Product

At a time when so much of today’s B2B ecosystem is built around software products, I believe it has become incumbent on the people responsible for designing, developing, and building these products to take back leadership of how our companies are run, and lead us all back to a culture of responsible growth. Here I’ll discuss how. First though, what’s the problem? In my experience, investors in B2B software products can talk a lot of guff that sounds good to eager product entrepreneurs, but that in reality makes life challenging (and sometimes close to impossible) for product managers. Unfortunately, many of these things – designed to accelerate growth or the appearance of growth at all costs – are taken for truths in the world of software startups, where a focus on fundamentals and sustainable growth is needed more than ever. Resolving the issue can start with small steps. Simply knowing how to recognize potentially problematic investor ideas can be helpful! For instance, all of the following statements are troublesome: “You nailed your product/market fit during your Series A, now let sales drive scale.”. “Successfully focusing on product design means you won’t need a service department.”. “Revenue velocity is everything.”. “You make the product, let the customer implement–they know their business best.”. “Be prepared to kill anything with an adoption rate below 40%.”. Let’s unpick these statements: You Nailed Product/Market fit During Your Series A, now let Sales Drive Scale. You may well have nailed product/market fit during the early days, but the idea that fit somehow becomes locked during a business’ scaling phase is nonsense. Product/market fit is dynamic, especially during times of rapid growth: sales teams enter new markets, the needs of marquee customers influence the development schedule and impact generally available product features, salespeople get the value proposition wrong, competitors refocus prospects on aspects of your product to make you look bad by comparison, intended usability updates get sacrificed as teams find themselves dealing with technical debt sooner than expected, natural product evolution (including tweaks and redesigns designed for newer, less tech-savvy users) erode product/market fit among early adopters. Regardless of how disciplined a company is, product/market fit is always in flux , and the more market segments a company serves, the harder it is to maintain fit. Product/market fit is always in flux, no matter how disciplined the company is. Successfully Focusing on Product Design Means you Won’t Need a Service Department. Sorry, but even if the product is perfect, there are still distracted, overworked customers who aren’t paying attention during the purchase cycle. They may have been fed poor information by competitors, have experienced earlier versions of your product, been hired into their organizations after your product had been implemented and the original launch team had been trained. They may have been rushed through onboarding , or misunderstood something about your tool during early training. They may simply have other priorities. For whatever reason, they have gaps in their domain expertise, and these people – regardless of how beautiful, intuitive, de-risked, or simple your product is – will need service. Revenue Velocity is Everything. Velocity-loving investors will sometimes suggest that bad decisions , made quickly enough, can be corrected quickly. But a process that leads to fast, bad decisions will always lead to fast, bad decisions, and “haste makes waste” won’t be any less true tomorrow. In other words, when faced with the impact of a bad decision, a business is still moving so fast that a second, equally short-sighted decision becomes necessary to deal with the first one, and there is no opportunity for thoughtfulness. For a product team trying to keep pace with the demands of growth, a development pipeline that is constantly under siege from short term, ill-considered decisions can be deadly. You Make the Product, let the Customer Implement – They Know Their Business Best. In business, is it ever true that a customer knows how to implement better than you? Undoubtedly. Is it true as a rule that the customer knows better how to implement? Absolutely not – that would be like assuming that buyers of Ferraris are, as a rule, better suited to teach themselves to drive than the people who designed, built, and tested their cars. Some customers will be on the front end of a learning curve, others will be victims of outdated thinking. Some will be mistaken about what their business needs, some won’t be that intelligent, and others will be too smart for their own good. There is no shortage of reasons why customers will need help, even with a perfectly designed and built product! Ultimately, ignoring the implementation needs of customers is nothing more than a way for investors to accelerate revenue recognition. That may be good for investors, because this makes the business look more profitable than it really is, but it’s not so good for the product team, which finds itself pressured to create something impossible: a B2B product that works for every B2B customer straight out of the box. It’s impossible to create a B2B product that works for every customer straight out of the box. Be Prepared to Kill Anything With an Adoption Rate Below 40%. Maybe this was true while first figuring out product/market fit, but in an operating business, marketing, communication, and training all have an impact on adoption – and are much easier to fix – so the old rules don’t always apply. I was once tasked with lifting adoption of a product feature that management felt should have been higher than the 10% adoption rate it had. After investigation, I came to the conclusion that while the feature was great, our communication about it was poor. My first, small change to our customer communications lifted adoption from 10% to 35%. Management still wasn’t happy, 35% still felt low… until I was able to show that 50% of customers were still ignoring our communications and that we were now driving adoption by fully 70% of those customers we did reach. The feature was a big winner, it was our communications strategy that needed more work. Had we killed the product, the chances are that customers would have kept asking for it and the product team would have ended up re-developing it sooner rather than later. In Conclusion. Investors and product teams have different interests, and as a result, will push a B2B software company in different, sometimes incompatible, directions. But whereas an investor faces very little real consequence when a company they’ve invested in makes a mistake (their risks are hedged!), the people bringing products to life face much larger consequences from those same mistakes. Given this imbalance, it is important that those with a stake in bringing products to life know how to recognize strategic ideas that work against the goal of building great products. Of course, being able to identify ideas that threaten to make your life hell is not the same thing as having the platform, insight, and voice to stand up to these ideas, provide alternatives, and advocate appropriately. But it’s a start and a good one. Change doesn’t always require a deck, and a team, a plan, and a budget; sometimes, it requires nothing more than a friendly conversation. You catch someone at the moment they say, “Revenue velocity is everything,” c**k your head, and ask, “Can we talk about that for a sec? I sense there’s more to that story.”. The post Managing Problematic Investor Ideas appeared first on Mind the Product. Guest Post Product Strategy Product/Market Fit B2B products product management product management skillls startup product management

Creating Business Cases With Stronger Legs

Proficientz – Product Management University

But when multiple business cases are on the table, comparisons become relative. Markets are unpredictable, which makes the task of creating business cases questionable at some level. But there are three elements that can give your business cases stronger legs and improve the odds of getting new initiatives funded, especially when multiple business cases are vying for the same resources. Focus on Market Needs With High Strategic Impact.

3 Critical Skills Preventing You From Becoming a Great Product Manager

280 Group

Ways to improve: Practice : Identify a few common tools and frameworks that you would like to be better at (SWOT, Porter’s 5 Forces, company profiling, feature comparison matrices). We often hear the old adage, “forget your weaknesses, play to your strengths!” when talking about the fastest way to get ahead in your career. After all, your strengths are your competitive advantage. It is easier and more enjoyable to work on skills you are already good at and know you can become great at.

Product Business Case: Three Steps to Keeping It Grounded in Reality

Proficientz – Product Management University

Here are three steps for creating more realistic product business cases and simplifying apples to apples comparisons for multiple product investment opportunities. Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare.

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The Best Fit for Scaling Agile: SAFe® vs. LeSS & Your Enterprise

Agile Velocity

Hopefully, this SAFe vs LeSS comparison makes your decision-making process a little easier. . Agile transformations can do wonders for organizations across the board. Agile helps teams to continuously improve while focusing on attainable goals and timely delivery.