The Value of Product Feature Comparisons
Proficientz
JANUARY 29, 2019
How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. The post The Value of Product Feature Comparisons appeared first on Proficientz. They only tell you HOW a competitive product works. They don’t tell you WHY buyers do or don’t prefer it. Whether verbalized or not, most buyers want an explicit answer to the question, “Why should I buy from you?”
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