Proficientz – Product Management University

JANUARY 29, 2019

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. The post The Value of Product Feature Comparisons appeared first on Proficientz. They only tell you HOW a competitive product works. They don’t tell you WHY buyers do or don’t prefer it. Whether verbalized or not, most buyers want an explicit answer to the question, “Why should I buy from you?”

Positioning 100

Positioning B2B Framework Naming 100

Mixpanel

DECEMBER 18, 2018

Time period comparison in Insights. It’s super flexible, so you can choose a comparison period starting or ending on any date, in just a couple clicks.

Events 52

Events Messaging Engineering Document 52

The Product Bistro

AUGUST 1, 2018

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager.

Article 150

Article Product Marketing Management Management 150

280 Group

SEPTEMBER 6, 2016

Regardless of which role or title you may have, you should have at least a basic understanding of the Product Owner vs. Product Manager comparison; similarities, differences, and overlap.

Product Management 249

Product Management Product Manager Management Management 249

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for the hospitals Analysis and comparison of payors by dimensions such. Monetizing the. data exhaust Top 10 industries with data. monetization opportunities Recognizing the commercial. value of data Customer data will no longer be relevant only to an organization’s marketing and financial.

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ProductCraft

AUGUST 24, 2018

For the Love of the Checkmark Every Bad #ProdMgmt Competitive Analysis Comparison Grid I’ve Ever Seen pic.twitter.com/6CXS8z1pFd — Jeff Lash (@jefflash) August 23, 2018 Comparison grids are a pet peeve of mine.

UX 55

UX 55

Inside Intercom

JUNE 15, 2018

Whilst the above grid of squares can be useful, and augmenting them with sparklines helps, there are still comparisons that are difficult to make. In some cases it’s more important that the viewer sees the comparison, not the data.

Marketing 114

Marketing 114

Mixpanel

JANUARY 14, 2019

Time range comparisons to see how trends change month over month, year over year, etc. We even used Insights’ time comparison feature to easily view the 30 days before and after the change was made. Today, Mixpanel says goodbye to Segmentation.

Naming 56

Naming Positioning Messaging Presentation 56

Melissa Perri

JULY 14, 2016

They would compare this to other problems and determine how big it is in comparison. “What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

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Product Strategy Strategy Transportation Vision 300

Proficientz – Product Management University

FEBRUARY 27, 2019

Here are three steps for creating more realistic product business cases and simplifying apples to apples comparisons for multiple product investment opportunities. Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare.

B2B 130

B2B Marketing Article Information 130

Actuation Consulting

JULY 30, 2018

Complex products can include twice that many feature comparisons. Remember this is a qualitative comparison. How to Use a Competitive Analysis Matrix. Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product feature level and allows the product team to compare competitors’ products to your solution. This tool is the Competitive Analysis Matrix.

Differentiation 40

Differentiation Books Presentation Consulting 40

Revulytics

OCTOBER 12, 2018

By comparison, respondents said they spent nearly half the month managing email and attending meetings.

Messaging 71

Messaging Download Strategy Roadmap 71

Mind the Product

FEBRUARY 14, 2018

Cohort comparison gives you the tool to see such user cohort data. Google Analytics gives you very limited cohorting options in comparison to platforms like Mixpanel, Hotjar, Appsee and others. Google Analytics as Your Default Platform?

Events 95

Events Messaging Testing Article 95

The Product Bistro

MARCH 3, 2018

Compared to the existing product – The yardstick of comparison isn’t the competitors (Apple Photos, or Google Photos), but the prior version of Lightroom. Introduction. One of the most challenging tasks in product management is a major architecture shift of a product.

Technology 195

Technology Roadmap Engineering Naming 195

Userzoom

APRIL 5, 2018

Most UX research we see use Within Subject experiments because it allows for a more apples-to-apples comparison of both A and B with an explicit question at the end (preference) and comparison of both options. Demystifying sample size.

UX 78

UX Webinar B2C Article 78

Pragmatic Marketing

NOVEMBER 14, 2018

This is especially helpful if your op-ed consists of a product comparison, a before-and-after comparison or a trend that can be visualized with charts or—better yet—infographics. Op-eds have received a lot of national attention recently. From an anonymous White House official sharing his (or her) opinionated observations with the New York Times , to taking a stance on Nike’s motive to use a controversial figurehead to sell shoes.

Magazine 70

Magazine Article Advertising Education 70

Appsee

NOVEMBER 1, 2018

Take a look at a comparison piece between Ionic vs. React Native , or Changing the behavior of a 3rd party Angular Component. . Whether you’re a pro or an amateur, digging through the web to find the right resources for building an Ionic app can be time-consuming, not to mention frustrating.

Development 64

Development Framework Reference Blog 64

Craft.io

DECEMBER 30, 2018

And in a world where new apps are often described by comparison to existing tools that’s not very surprising. What’s in a name? That which we call a rose. By any other word would smell as sweet; William Shakespeare, Romeo and Juliet.

Naming 74

Naming Branding Advertising Differentiation 74

Proficientz – Product Management University

NOVEMBER 13, 2018

After the information gathering is complete, the comparison of potential solutions begins. There’s an old saying: “buyers are liars!”

Positioning 130

Positioning Webinar Differentiation Workshop 130

PMLesson's Ace the PM Interview

MARCH 11, 2019

The comparison can also be reversed in favor of big companies, which enjoy vast resources at their disposal, tremendous brand recognition that can aid future recruiting efforts, and mature products that people know and love.

Branding 72

Branding Product Management Product Manager Naming 72

The Product Coalition

FEBRUARY 17, 2018

Build self-checking mechanisms Price comparison websites exist to meet an information gap?—?while To many, a familiar saying on the consumer mindset is wanting products to be “better, cheaper and faster”.

Entertainment 78

Entertainment Travel Branding Information 78

Amir Rozenberg

JANUARY 24, 2018

Now, here’s the comparison between the type summary: This table compares the total items, size and duration by type against the baseline. Introduction Are you used to getting a certain amount of data from your testing practices?

Testing 86

Testing Download Reference Agile 86

Folding Burritos

DECEMBER 23, 2015

As Product Managers, these scales are usually good enough to help us with point #1 (cost comparisons between different work items.). We’re all aware that we pretty much suck at estimating how long it will take to build a given piece of software. There are many reasons we fail at this. However, the core of the issue is simple.

Agile 196

Agile Reference Testing Article 196

Proficientz – Product Management University

JUNE 23, 2017

But when multiple business cases are on the table, comparisons become relative. Markets are unpredictable, which makes the task of creating business cases questionable at some level. But there are three elements that can give your business cases stronger legs and improve the odds of getting new initiatives funded, especially when multiple business cases are vying for the same resources. Focus on Market Needs With High Strategic Impact.

Certifications 100

Certifications B2B Naming Messaging 100

I Wonder The Value

JANUARY 26, 2016

When I buy movie contents, it’s always a comparison with the price of Hollywood movie contents. When we buy sound contents, it’s always a comparison with the price of song on itunes store. Are you struggling to earn profit from Adsense?

Blog 52

Blog Magazine UX Startups 52

ProductCraft

AUGUST 7, 2018

If you are trying to gain new insights into teamwork, comparing your favorite professional soccer team to your favorite rugby team may yield few insights since it really is just a comparison of two similar things. Skip to content. ProductCraft by Pendo. Subscribe. Best Practices. Perspectives.

Wireless 72

Wireless Vision Engineering Reference 72

Atomic Spin PM

JANUARY 7, 2019

This will give you a useful point of comparison when talking to outside developers. Software is never done—there are always more features and functions you could add. So how much should you budget for a custom software project?

Development 52

Development Consulting Agile Presentation 52

The Product Coalition

FEBRUARY 13, 2019

So, my recommendation: Always include a comparison or qualifier in the goal, something you might be later able to measure against. One of them is overlooked most of the time Source User stories done wrong.

Workshop 95

Workshop Books Article Engineering 95

The Product Coalition

MARCH 6, 2019

And that nothing will be changed until the project is shipped… That’s a silly comparison, many will say, and pull out the obvious examples: Google, Facebook, Instagram and even the the iPhone. K.I.S.S??—?my my ass!

Download 101

Download Differentiation Workshop Consulting 101

Userzoom

FEBRUARY 20, 2018

In our comparison between two prototypes, a statistically significant difference between Prototype A and Prototype B allows us to recommend Prototype B as the easier-to-use design with a higher level of confidence. Demystifying some of the common questions we get on statistics.

User Experience 88

User Experience Testing UX Blog 88

BrainMates

JULY 3, 2018

But the challenges you may experience pale in comparison to what you get to be in return. According to The Product Management Body of Knowledge, Product Management is: “A discipline that provides managerial focus to products that in turn will generate measurable business benefits.”.

Certifications 72

Certifications Product Management Product Manager Finance 72

The Product Coalition

MARCH 17, 2019

And that nothing will be changed until the project is shipped… That’s a silly comparison, many will say, and pull out the obvious examples: Google, Facebook, Instagram and even the the iPhone. K.I.S.S??—?my my ass!

Download 85

Download Differentiation Workshop Consulting 85

svpg

NOVEMBER 24, 2015

In my experience with product teams, there’s simply no comparison between the morale, speed and most importantly, the results, of a team of missionaries as compared with a team of mercenaries. One of my all-time favorite quotes in our industry comes by way of the legendary VC, John Doerr , where he argues that "we need teams of missionaries, not teams of mercenaries.”

Education 95

Education Engineering Enterprise Leadership 95

Amir Rozenberg

JANUARY 24, 2018

Now, here’s the comparison between the type summary: This table compares the total items, size and duration by type against the baseline. Introduction Are you used to getting a certain amount of data from your testing practices?

Testing 62

Testing Download Reference Agile 62

Split

OCTOBER 24, 2018

In the early 1980s, the Maslach Burnout Index was published – which surveys 22 different criteria to provide a deep view of burnout and give a basis of comparison for the problem. Recently I had the pleasure of speaking with a panel of talented technology leaders on the topic of burnout within engineering organizations. I have worked with startups and led engineering teams large and small.

Engineering 47

Engineering Naming Agile Startups 47

The Product Coalition

MARCH 16, 2019

In comparison, It’s hard, if not impossible, to curate such quality feedback, once the product is released to the public in whole. Photo by NASA on Unsplash While building an internet company, every product leader inadvertently reaches the point when it’s time to lift the curtain and let the world know what he or she has been diligently working on over the past little while.

Construction 65

Construction Finance Vision Product launches 65

StubHub

JANUARY 17, 2019

at least in comparison to someone more senior. By Michael Luzmore, User Interface Engineer In college, I was a teaching assistant for an introductory Design and Programming for the Web class, which, when I took it as a Freshman, gave me the basics in HTML, JavaScript, Python, PHP and CSS.

Engineering 52

Engineering Testing Education Information 52

Inside Intercom

APRIL 9, 2018

Comparisons are clues. The SaaS industry has exploded in recent years due to relatively low barriers to entry, readily available venture capital funding and a deeper, more conscientious understanding of problems faced by internet businesses. With this explosion comes a proliferation in the number of competitors in every area , both direct and indirect. In today’s market, there is no such thing as a software company that doesn’t have any competitors.

Branding 83

Branding Consulting Information Product launches 83

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014. SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.”

B2B 60

B2B Download Roadmap Framework 60

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014. SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.”

B2B 60

B2B Download Roadmap Framework 60