Proficientz – Product Management University

JANUARY 29, 2019

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. The post The Value of Product Feature Comparisons appeared first on Proficientz. They only tell you HOW a competitive product works. They don’t tell you WHY buyers do or don’t prefer it. Whether verbalized or not, most buyers want an explicit answer to the question, “Why should I buy from you?”

Positioning 100

Positioning B2B Framework Naming 100

Mixpanel

DECEMBER 18, 2018

Time period comparison in Insights. It’s super flexible, so you can choose a comparison period starting or ending on any date, in just a couple clicks.

Events 52

Events Messaging Engineering Document 52

Userpilot

MAY 19, 2019

Comparison Appcues Alternatives appcues competitor appcues competitorsAppcues is a fantastic product when it comes to user onboarding, but is it the right fit for your company? The answer might not be too obvious. With that in mind, we decided to take a look at the top Appcues competitors.

Messaging 52

Messaging Demo UX Article 52

Userpilot

MAY 14, 2019

Comparison best walkme competitors walkme competitor walkme competitorsWalkMe is one of the most popular tools for driving user adoption, but that doesn’t always mean it’s the best fit for your company. With that in mind, we thought we’d explore the top 5 WalkMe competitors.

Enterprise 52

Enterprise Demo Startups UX 52

The Product Bistro

AUGUST 1, 2018

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager.

Article 150

Article Management Management Product Marketing 150

280 Group

SEPTEMBER 6, 2016

Regardless of which role or title you may have, you should have at least a basic understanding of the Product Owner vs. Product Manager comparison; similarities, differences, and overlap.

Product Management 249

Product Management Product Manager Management Management 249

ProductCraft

APRIL 18, 2019

Many product people before me have drawn comparisons between product management and parenting. As a parent and PM, I find myself comparing my treatment of customers to how I treat my kids. In my mind, this is actually a good thing.

Product Management 65

Product Management Product Manager Management Management 65

Product Management Unpacked

APRIL 25, 2019

A gap analysis is the comparison of actual performance with potential or desired performance – the current state vs. the desired future state. Early success in your role as a new product leader is essential to establishing the foundation for long-term results.

Banking 212

Banking Finance Enterprise Leadership 212

Inside Intercom

JUNE 15, 2018

Whilst the above grid of squares can be useful, and augmenting them with sparklines helps, there are still comparisons that are difficult to make. In some cases it’s more important that the viewer sees the comparison, not the data.

Marketing 113

Marketing 113

The Product Coalition

APRIL 27, 2019

While I was still preparing the lecture, I heard a similar comparison in a Product X conference I attended. While never accurate, such comparisons help us take things in the right proportion. Love your Product. In a recent lecture I gave, I compared product management to parenting.

Product Management 104

Product Management Product Manager Naming Management 104

AlphaHQ

FEBRUARY 6, 2019

We ran a comparison test to see if users care about that feature and how they rank it in comparison to the other features of the app.

Branding 74

Branding Testing User Experience Positioning 74

Mind the Product

FEBRUARY 14, 2018

Cohort comparison gives you the tool to see such user cohort data. Google Analytics gives you very limited cohorting options in comparison to platforms like Mixpanel, Hotjar, Appsee and others. Google Analytics as Your Default Platform?

Events 94

Events Messaging Testing Presentation 94

ProductPlan

MAY 2, 2019

Not only does competitive analysis illustrate a product’s strengths and weaknesses in comparison to those from other vendors, it can also inform how to sell and position it. Support. Sign In. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security.

Roadmap 87

Roadmap Webinar Enterprise Framework 87

The Product Bistro

MARCH 3, 2018

Compared to the existing product – The yardstick of comparison isn’t the competitors (Apple Photos, or Google Photos), but the prior version of Lightroom. Introduction. One of the most challenging tasks in product management is a major architecture shift of a product.

Technology 195

Technology Roadmap Engineering Naming 195

Proficientz – Product Management University

FEBRUARY 27, 2019

Here are three steps for creating more realistic product business cases and simplifying apples to apples comparisons for multiple product investment opportunities. Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare.

B2B 130

B2B Marketing Article Information 130

Proficientz – Product Management University

JUNE 23, 2017

But when multiple business cases are on the table, comparisons become relative. Markets are unpredictable, which makes the task of creating business cases questionable at some level. But there are three elements that can give your business cases stronger legs and improve the odds of getting new initiatives funded, especially when multiple business cases are vying for the same resources. Focus on Market Needs With High Strategic Impact.

Certifications 100

Certifications B2B Naming Messaging 100

Proficientz – Product Management University

NOVEMBER 13, 2018

After the information gathering is complete, the comparison of potential solutions begins. There’s an old saying: “buyers are liars!”

Positioning 130

Positioning Webinar Differentiation Workshop 130

Actuation Consulting

JULY 30, 2018

Complex products can include twice that many feature comparisons. Remember this is a qualitative comparison. How to Use a Competitive Analysis Matrix. Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product feature level and allows the product team to compare competitors’ products to your solution. This tool is the Competitive Analysis Matrix.

Differentiation 40

Differentiation Books Presentation Consulting 40

Userzoom

MAY 30, 2019

Competitor Analysis: In-lab testing is a great way to compare two products and control the exposure and tasks with each product for fair side-by-side comparison. So much more than creating Frankenstein’s monster!

Testing 94

Testing Wireless Education Travel 94

Mixpanel

JANUARY 14, 2019

Time range comparisons to see how trends change month over month, year over year, etc. We even used Insights’ time comparison feature to easily view the 30 days before and after the change was made. Today, Mixpanel says goodbye to Segmentation.

Naming 55

Naming Positioning Messaging Presentation 55

Userzoom

APRIL 30, 2019

An expert might then write down encountered problems for each step: maybe the available filtering system is not enough for the user, maybe the user expected to be able to make a comparison between two products and such a feature is not available, etc.

Branding 125

Branding Workshop User Experience Article 125

Revulytics

OCTOBER 12, 2018

By comparison, respondents said they spent nearly half the month managing email and attending meetings.

Messaging 71

Messaging Download Roadmap Strategy 71

Melissa Perri

JULY 14, 2016

They would compare this to other problems and determine how big it is in comparison. “What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

Product Strategy 296

Product Strategy Strategy Transportation Vision 296

Userzoom

APRIL 5, 2018

Most UX research we see use Within Subject experiments because it allows for a more apples-to-apples comparison of both A and B with an explicit question at the end (preference) and comparison of both options. Demystifying sample size.

UX 78

UX Webinar B2C Article 78

The Product Coalition

APRIL 21, 2019

Here’s a closer comparison of traditional programming versus machine learning that would be useful for a product manager: Traditional Programming Traditional programming is a manual process?—?meaning

Framework 85

Framework Reference Positioning Product Management 85

The Product Coalition

FEBRUARY 17, 2018

Build self-checking mechanisms Price comparison websites exist to meet an information gap?—?while To many, a familiar saying on the consumer mindset is wanting products to be “better, cheaper and faster”.

Entertainment 78

Entertainment Travel Branding Information 78

Pragmatic Marketing

NOVEMBER 14, 2018

This is especially helpful if your op-ed consists of a product comparison, a before-and-after comparison or a trend that can be visualized with charts or—better yet—infographics. Op-eds have received a lot of national attention recently. From an anonymous White House official sharing his (or her) opinionated observations with the New York Times , to taking a stance on Nike’s motive to use a controversial figurehead to sell shoes.

Magazine 70

Magazine Article Advertising Education 70

Amir Rozenberg

JANUARY 24, 2018

Now, here’s the comparison between the type summary: This table compares the total items, size and duration by type against the baseline. Introduction Are you used to getting a certain amount of data from your testing practices?

Testing 86

Testing Download Reference Agile 86

The Accidental Product Manager

MAY 6, 2019

When they do go to a store, they end up spending less using the store issued credit card in comparison to the general credit cards that can be used at more locations. Store credit cards are declining, what’s a product manager to do? Image Credit: Mike Mozart.

Messaging 96

Messaging Consulting Product Management Product Manager 96

Appsee

NOVEMBER 1, 2018

Take a look at a comparison piece between Ionic vs. React Native , or Changing the behavior of a 3rd party Angular Component. . Whether you’re a pro or an amateur, digging through the web to find the right resources for building an Ionic app can be time-consuming, not to mention frustrating.

Development 63

Development Framework Reference Blog 63

Folding Burritos

DECEMBER 23, 2015

As Product Managers, these scales are usually good enough to help us with point #1 (cost comparisons between different work items.). We’re all aware that we pretty much suck at estimating how long it will take to build a given piece of software. There are many reasons we fail at this. However, the core of the issue is simple.

Agile 193

Agile Reference Testing Presentation 193

Modus Create

JUNE 5, 2019

To illustrate this, consider the following comparison between attaching an event handler to old-school JavaScript and modern React: HTML. <div The React API is fairly simple , even though it has been growing bigger.

Reference 62

Reference Naming Consulting Events 62

I Wonder The Value

JANUARY 26, 2016

When I buy movie contents, it’s always a comparison with the price of Hollywood movie contents. When we buy sound contents, it’s always a comparison with the price of song on itunes store. Are you struggling to earn profit from Adsense?

Blog 52

Blog Magazine UX Startups 52

The Product Coalition

APRIL 4, 2019

A business with the approach of consolidating B2B, B2C, and B2E will require investing way less in the comparison of investing in separate mobile apps aimed at separate tasks carried out to conclude a single objective.

B2C 109

B2C B2B Banking Branding 109

Mind the Product

JULY 5, 2018

In comparison to the PM-centric world view, it should make us less likely to be preoccupied, prejudiced, and naive. The final keynote of this year’s MTP Engage came from Paul Adams, VP of product at Intercom. In the preparations leading up to the conference, Paul had warned me that he would challenge some common beliefs in the audience. We were excited, because we wanted to end the conference by giving our audience something to think about.

Leadership 72

Leadership Presentation Positioning Product Management 72

Usersnap

DECEMBER 3, 2018

With this comparison between automated vs. manual testing, we want to help you to make a quicker decision what to use. As a Quality Assurance Manager, you’re fighting daily with testing websites or software during the build process, as well as after launch.

Testing 82

Testing Definition Presentation Development 82

The Product Coalition

MAY 10, 2019

Stepping away from kung-fu comparisons, navigating plateaus within a business not only helps the company, but also creates a better overall experience for customers. “There are no limits.

Article 85

Article Messaging UX Leadership 85