The Value of Product Feature Comparisons

Proficientz – Product Management University

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. The post The Value of Product Feature Comparisons appeared first on Proficientz. They only tell you HOW a competitive product works. They don’t tell you WHY buyers do or don’t prefer it. Whether verbalized or not, most buyers want an explicit answer to the question, “Why should I buy from you?”

Mixpanel 2018 Product Highlights


Time period comparison in Insights. It’s super flexible, so you can choose a comparison period starting or ending on any date, in just a couple clicks.

5 Appcues Competitors You Don’t Want To Miss Out On


Comparison Appcues Alternatives appcues competitor appcues competitorsAppcues is a fantastic product when it comes to user onboarding, but is it the right fit for your company? The answer might not be too obvious. With that in mind, we decided to take a look at the top Appcues competitors.

5 WalkMe Competitors That Will Boost Your Product Adoption


Comparison best walkme competitors walkme competitor walkme competitorsWalkMe is one of the most popular tools for driving user adoption, but that doesn’t always mean it’s the best fit for your company. With that in mind, we thought we’d explore the top 5 WalkMe competitors.

Product vs. Project Management

The Product Bistro

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager.

Product Owner vs. Product Manager Exploration

280 Group

Regardless of which role or title you may have, you should have at least a basic understanding of the Product Owner vs. Product Manager comparison; similarities, differences, and overlap.

Treat Your Customers Like Your Children


Many product people before me have drawn comparisons between product management and parenting. As a parent and PM, I find myself comparing my treatment of customers to how I treat my kids. In my mind, this is actually a good thing.

Becoming a Product Leader: Leading Product Success in the First 100 Days

Product Management Unpacked

A gap analysis is the comparison of actual performance with potential or desired performance – the current state vs. the desired future state. Early success in your role as a new product leader is essential to establishing the foundation for long-term results.

Retention, cohorts and visualizations

Inside Intercom

Whilst the above grid of squares can be useful, and augmenting them with sparklines helps, there are still comparisons that are difficult to make. In some cases it’s more important that the viewer sees the comparison, not the data.

Is Product Management like Parenting?

The Product Coalition

While I was still preparing the lecture, I heard a similar comparison in a Product X conference I attended. While never accurate, such comparisons help us take things in the right proportion. Love your Product. In a recent lecture I gave, I compared product management to parenting.

Are Consumers Hungry for Domino’s New Loyalty Program?


We ran a comparison test to see if users care about that feature and how they rank it in comparison to the other features of the app.

Life Beyond Google Analytics: Pick the Best Tools for the job

Mind the Product

Cohort comparison gives you the tool to see such user cohort data. Google Analytics gives you very limited cohorting options in comparison to platforms like Mixpanel, Hotjar, Appsee and others. Google Analytics as Your Default Platform?

How to Conduct an Effective Competitive Analysis


Not only does competitive analysis illustrate a product’s strengths and weaknesses in comparison to those from other vendors, it can also inform how to sell and position it. Support. Sign In. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security.

Technology Transformation – Adobe Lightroom

The Product Bistro

Compared to the existing product – The yardstick of comparison isn’t the competitors (Apple Photos, or Google Photos), but the prior version of Lightroom. Introduction. One of the most challenging tasks in product management is a major architecture shift of a product.

Product Business Case: Three Steps to Keeping It Grounded in Reality

Proficientz – Product Management University

Here are three steps for creating more realistic product business cases and simplifying apples to apples comparisons for multiple product investment opportunities. Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare.

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Creating Business Cases With Stronger Legs

Proficientz – Product Management University

But when multiple business cases are on the table, comparisons become relative. Markets are unpredictable, which makes the task of creating business cases questionable at some level. But there are three elements that can give your business cases stronger legs and improve the odds of getting new initiatives funded, especially when multiple business cases are vying for the same resources. Focus on Market Needs With High Strategic Impact.

Sales, Positioning and the Nobody Zone

Proficientz – Product Management University

After the information gathering is complete, the comparison of potential solutions begins. There’s an old saying: “buyers are liars!”

Creating a Competitive Analysis Matrix

Actuation Consulting

Complex products can include twice that many feature comparisons. Remember this is a qualitative comparison. How to Use a Competitive Analysis Matrix. Recently we’ve discussed the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Today, we’re going to consider a tool that drills down to the product feature level and allows the product team to compare competitors’ products to your solution. This tool is the Competitive Analysis Matrix.

In-Lab Testing 101: A User Researcher’s Guide


Competitor Analysis: In-lab testing is a great way to compare two products and control the exposure and tasks with each product for fair side-by-side comparison. So much more than creating Frankenstein’s monster!

Why we decided to retire our most popular report


Time range comparisons to see how trends change month over month, year over year, etc. We even used Insights’ time comparison feature to easily view the 30 days before and after the change was made. Today, Mixpanel says goodbye to Segmentation.

Product validation: making the case for internal evaluations


An expert might then write down encountered problems for each step: maybe the available filtering system is not enough for the user, maybe the user expected to be able to make a comparison between two products and such a feature is not available, etc.

Moving Beyond Anecdotes: Augmenting Customer Stories with Data


By comparison, respondents said they spent nearly half the month managing email and attending meetings.

What is Good Product Strategy?

Melissa Perri

They would compare this to other problems and determine how big it is in comparison. “What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. He was on edge.

What sample size do you really need for UX research?


Most UX research we see use Within Subject experiments because it allows for a more apples-to-apples comparison of both A and B with an explicit question at the end (preference) and comparison of both options. Demystifying sample size.

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Difference between Traditional programming versus Machine Learning from a PM perspective

The Product Coalition

Here’s a closer comparison of traditional programming versus machine learning that would be useful for a product manager: Traditional Programming Traditional programming is a manual process?—?meaning

Helping Consumers Distill the Signal from Noise

The Product Coalition

Build self-checking mechanisms Price comparison websites exist to meet an information gap?—?while To many, a familiar saying on the consumer mindset is wanting products to be “better, cheaper and faster”.

How Op-Eds Can Make Product Visibility Catch Fire

Pragmatic Marketing

This is especially helpful if your op-ed consists of a product comparison, a before-and-after comparison or a trend that can be visualized with charts or—better yet—infographics. Op-eds have received a lot of national attention recently. From an anonymous White House official sharing his (or her) opinionated observations with the New York Times , to taking a stance on Nike’s motive to use a controversial figurehead to sell shoes.

Increase Performance in Cross-Browser Testing with Zero Effort – Here’s How

Amir Rozenberg

Now, here’s the comparison between the type summary: This table compares the total items, size and duration by type against the baseline. Introduction Are you used to getting a certain amount of data from your testing practices?

What Can Store Credit Card Product Managers Do To Remain Viable?

The Accidental Product Manager

When they do go to a store, they end up spending less using the store issued credit card in comparison to the general credit cards that can be used at more locations. Store credit cards are declining, what’s a product manager to do? Image Credit: Mike Mozart.

15 Must-Have Resources for Ionic App Developers


Take a look at a comparison piece between Ionic vs. React Native , or Changing the behavior of a 3rd party Angular Component. . Whether you’re a pro or an amateur, digging through the web to find the right resources for building an Ionic app can be time-consuming, not to mention frustrating.

Benefits (and Caveats) of a Simple Estimation Process

Folding Burritos

As Product Managers, these scales are usually good enough to help us with point #1 (cost comparisons between different work items.). We’re all aware that we pretty much suck at estimating how long it will take to build a given piece of software. There are many reasons we fail at this. However, the core of the issue is simple.

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Everything You Need to Know About Refs in React

Modus Create

To illustrate this, consider the following comparison between attaching an event handler to old-school JavaScript and modern React: HTML. <div The React API is fairly simple , even though it has been growing bigger.

The New Way to Sell Blog Post without Ebooks

I Wonder The Value

When I buy movie contents, it’s always a comparison with the price of Hollywood movie contents. When we buy sound contents, it’s always a comparison with the price of song on itunes store. Are you struggling to earn profit from Adsense?

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Is consolidation of B2B, B2C, and B2E apps a good idea?

The Product Coalition

A business with the approach of consolidating B2B, B2C, and B2E will require investing way less in the comparison of investing in separate mobile apps aimed at separate tasks carried out to conclude a single objective.

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Don’t Join the Cult by Paul Adams

Mind the Product

In comparison to the PM-centric world view, it should make us less likely to be preoccupied, prejudiced, and naive. The final keynote of this year’s MTP Engage came from Paul Adams, VP of product at Intercom. In the preparations leading up to the conference, Paul had warned me that he would challenge some common beliefs in the audience. We were excited, because we wanted to end the conference by giving our audience something to think about.

Automated vs. Manual User Testing – when to choose what?


With this comparison between automated vs. manual testing, we want to help you to make a quicker decision what to use. As a Quality Assurance Manager, you’re fighting daily with testing websites or software during the build process, as well as after launch.

How Uber, Groupon, & Comcast Used Corporate Training to Succeed

The Product Coalition

Stepping away from kung-fu comparisons, navigating plateaus within a business not only helps the company, but also creates a better overall experience for customers. “There are no limits.