article thumbnail

Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

article thumbnail

Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Enterprise SaaS marketing, however, is a different story entirely. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

At its core, WalkMe is an enterprise solution for employee onboarding. Its typical customers are also large, enterprise-level companies with user onboarding needs. The most significant point to consider here is that both WalkMe and Whatfix are enterprise solutions designed for big companies with large user bases. What is WalkMe?

article thumbnail

Cloud Service Platforms: What Software Teams Need To Know

The Product Coalition

Azure AWS GCP comparison: What to consider? Azure aws gcp comparison will be shown as the tables below. If You Concerned About The Familiarity with Brand This is something that both Microsoft Azure and Google Cloud Platform take advantage of because, in comparison to AWS, both are well known.

article thumbnail

How To Climb The Product Marketing Career Ladder Faster

Product Management University

At the time, this was a regular practice as all enterprise software was installed at the customer site. We decided to do something no other enterprise software company had ever done at the time. Competitive Differentiation The lead story here is not a feature comparison matrix. Promo codes weren’t a thing yet.

article thumbnail

The Only Comparison List of Best Customer Feedback Tools You Need

Usersnap

Almost all tools with an enterprise package will offer customization, but we will not put this method up for comparison here. The software is designed to be an enterprise solution, and the price certainly reflects that. Qualtrics is for enterprises, their users include Hugo Boss, BMW, and Under Armour. Enterprise only.

article thumbnail

The Only Comparison List of Customer Feedback Tools You Need

Usersnap

Almost all tools with an enterprise package will offer customization, but we will not put this method up for comparison here. The software is designed to be an enterprise solution, and the price certainly reflects that. Qualtrics is for enterprises, their users include Hugo Boss, BMW, and Under Armour. Enterprise only.