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Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

And the next ones usually go as “Now we have a better understanding of the main features our product has to have” and “Now we know they don’t have this feature we want to add, so it will be our differentiating point”. I’m not saying the feature comparison isn’t useful. Sadly, all of these are huge delusion.

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Differentiate Yourself in an Already Clustered SaaS Market

ProductPlan

It takes more than just keeping up with the competition on product comparison checklists to stay relevant. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. The post Differentiate Yourself in an Already Clustered SaaS Market appeared first on.

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

Set up basic contextual onboarding to differentiate user experience. Here’s a rundown of some of the most important differentiating factors: Implementation. So, in a nutshell, Whatfix lets you: Create custom product tours for user onboarding and employee training. Incorporate additional features like onboarding checklists.

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How To Climb The Product Marketing Career Ladder Faster

Product Management University

That credibility is often what differentiates you in the end. Competitive Differentiation The lead story here is not a feature comparison matrix. It was easy for salespeople to understand, internalize and repeat in their own communication style. Our sales numbers backed it up!

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Portfolio Marketing – Strategic Product Marketing At Its Finest

Product Management University

The quantifiable strategic value of each individual product, to both your customers and your own organization, pales in comparison to the strategic value of all products collectively, your portfolio. Here’s the other thing. You’ll get far better results with a lot less effort and stress.

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Competitor Analysis Playbook

The Product Coalition

Here’s an example from CBinsights on the AI landscape : #2 Identify Key Comparison Factors Before you get too far into the comparison and deep analysis of competitors you need to work out the factors you will use to do a comparison. This could be a deep dive on financials, user journeys, key features, performance, or strategy?

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Use the responses to create a comparison graph. A four-step process for effective Kano analysis.