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15 Best User Behavior Analytics Tools in 2024

Userpilot

User behavior analytics tools are an essential part of the modern product manager’s toolkit. You can use the information they provide to improve user engagement, boost conversion rates, streamline your marketing, and drive product growth. These robust tools help you track and analyze crucial user behavior data.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Use the responses to create a comparison graph. Example: Customers come to every B2B email marketing tool expecting it to have an email builder.

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Life Beyond Google Analytics: Pick the Best Tools for the job

Mind the Product

Google Analytics as Your Default Platform? As a product manager, the impact of your business decisions will be measured by your product’s front-end data. It is your obligation to be able to implement an analytic platform, analyze the data and present your findings. In-app Services. Crash Reports. A/B Testing.

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Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Not all touchpoints can be tracked by analytics. What is the dark funnel in SaaS?

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Is Power BI Embedded Analytics the Right Tool for Your Business Needs?

Reveal

Reveal Embedded Analytics. Choosing the right embedded analytics solution to partner with is crucial. Nowadays, it is quite evident that businesses’ success heavily relies on data insights that embedded analytics software can provide them with. Table of contents: What is Power BI embedded?