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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. This is why we launched Mixpanel Marketing Analytics. If you want to skip right to seeing for yourself how Mixpanel Marketing Analytics works, you can play around with our public Board here.

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Pendo Resource Center Feature-Limitations and Better Alternatives

Userpilot

Resource Centers are great for providing self-service support. It comes with in-depth analytics, video modules, segmentation, and automated translation. Get a Userpilot demo and start offering self-service support in-app without having to code a Resource Center. Curious about the Pendo Resource Center?

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Kano Model: What It Is & How to Use It to Increase Customer Satisfaction

Userpilot

TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Use the responses to create a comparison graph. Dig into data from your competitive research, user behavior reports , and feature requests.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Perform product analytics to analyze feature usage and identify patterns, use heatmaps to gather user behavior insights, and track session recordings to find friction points. The following is Brand24’s report on keyword mentions. Product analytics Use product analytics to gather insights on in-app user behavior.

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Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?

Userpilot

Not all touchpoints can be tracked by analytics. No analytics can track all of the touchpoints or behind-the-scenes happenings. Much of the buyer’s journey takes place offline, making it hard for customer journey analytics to capture all that takes place before a user makes buying decisions. Product review sites.

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Active vs Passive Customer Feedback: Which is Better for SaaS?

Userpilot

In comparison, passive feedback is the one initiated by the user. The passive approach is beneficial because it doesn’t disrupt the UX and shows users that you’re dedicated to meeting their needs. Usability testing is a UX research method used to identify design problems and areas of improvement. Usability tests.

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Appcues vs Userlane: What’s the Difference, and Is There a Better Option?

Userpilot

User Analytics. Insights and analytics help measure software adoption, track results and uncover opportunities for growth. Appcues gives you the ability to track metrics and create custom reporting and analyses. For more info on Appcues vs Userpilot, we’ve created a quick comparison page here ). Resource Center.