Business of Software Conference

NOVEMBER 30, 2020

April Dunford BoS USA Online 2020 from Business of Software Conference. So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JANUARY 16, 2019

The optimal sales team structure is one that is accretive, where, roughly speaking, each sales rep brings in at least 5x his or her total compensation. Train reps for effectiveness, not just efficiency. Richard Harris, Founder, The Harris Consulting Group. In fact, if this is your sales training, just quit now.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. My approach is super tactical. Take note of that.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. My approach is super tactical. Take note of that.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163