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How to design a referral program

Andrew Chen

CEO/cofounder Drew Houston’s made a very helpful presentation describing his journey towards referral programs, and the general trajectory was the following: First, do all the things you’re “supposed” to do. Big bang launch at a tech conference. What’s the message? Why did this make sense for them?

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Solve a Hard Problem (Tinder). Chapter 8 of my upcoming book, The Cold Start Problem

Andrew Chen

It’s the story of how messaging apps, marketplaces, workplace collaboration tools, multiplayer games, all share a common thread of being products that connect people with each other. This ensured women got fewer messages, and hopefully more of the right ones. Only to prospective dates rather than work colleagues.