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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca. And that's smart.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Yes, my name is Marcus. So if we wanted to, we want to test a specific product name or a specific tagline, we can bring it to an audience of a few hundred or so and pick different options versus each other will do that for we'll save that for kind of larger launches. Thank you very much for having me, Rebecca. And that's smart.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Do you have the right go-to-market strategy? The easiest way to do that?

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Do you have the right go-to-market strategy? The easiest way to do that?

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

From generating good leads, to spotting good sales people and how to motivate them to be better. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Stephen Allott (Seedcamp) – Rules & Tools For Scaling Software Sales from Business of Software Conference.