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How Execution Can Make a Big Difference: A Go-to-Market Strategy and Process Guide

The Product Coalition

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

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How Designers & Developers Can Work Better Together

Mind the Product

In this presentation at ProductTank NYC, he explains about how designers and developers can work better together on software projects, by adopting some simple tactics and strategies for better collaboration. Establish Understanding of the Product Vision. Where Do We Go From Here?